The Social Lights Invests in the Creative Future of Minneapolis with New Office
The Social Lights, a leading social-first marketing agency, announces the opening of its new headquarters in Minneapolis's vibrant North Loop neighborhood, marking a significant investment in the city's creative economy and the agency's future growth.
Now located in the Steelman Exchange building, The Social Lights will support its clients with comprehensive social media services, including social media strategy, community engagement, social-first content production, high-impact activations, paid social and advanced measurement strategies.
The new space represents a strategic move to foster innovation and strengthen the city’s position as a hub for digital marketing talent. Designed in collaboration with Minneapolis-based Studio BV, the headquarters features a variety of hybrid-friendly work hubs specifically created to spark creativity and enhance collaboration among team members, clients and the broader marketing community.
“The design of The Social Lights’ new office space was inspired by how they work and focused on how the space could embody their brand identity,” said Betsy Vohs, CEO and founder of Studio BV.
The new headquarters features:
- Flexible spaces designed for various team and client collaboration needs
- State-of-the-art content creation facilities
- Community areas for industry events and knowledge sharing
"As we envision the future of our agency and its role in Minneapolis's creative landscape, our new headquarters serves as more than just an office. It's a catalyst for innovation and community building," said Emily Pritchard, founder and CEO. "We've created a space that not only reflects our values but also serves as a hub for the next generation of marketing talent."
The move coincides with the addition of Red Wing Shoes to its impressive client portfolio that already includes General Mills, Cargill, Massage Envy and Polaris. In addition, the agency recently tapped Scott Barrett to serve as Vice President of Social Experience.
