The Social Lights Accelerates Growth with Major Client Win and Executive Hire

The Social Lights, a leading social-first marketing agency, today announced the addition of a major brand to its client roster alongside a key executive appointment, marking a significant expansion of the agency's capabilities and market presence.

The agency has secured a partnership with Red Wing Shoe Co., adding to its impressive portfolio that already includes General Mills, Cargill, Massage Envy and Polaris. 

“We’re excited to partner with The Social Lights to expand the resources of our marketing ecosystem,” said Dave Schneider, chief marketing officer, Red Wing Shoe Co. “Through this partnership we seek to be more purposeful to reach and authentically connect with new, emerging audiences while building community across all of the brands in our portfolio.”

The win further diversifies The Social Lights' expertise across industries, from CPG and gaming to recreational vehicles, to extend now into footwear and fashion.

“We are thrilled to partner with Red Wing Shoe Co. and their portfolio of iconic brands to help them navigate today's dynamic social media landscape," said Stephanie Schafer, president and chief growth officer. "It’s evidence of the trend we’re seeing around established brands looking to evolve their marketing strategies to win new audiences and importantly, drive action."

To further strengthen its service offering, The Social Lights has tapped Scott Barrett to serve as vice president of social experience. Barrett brings nearly two decades of experience leading innovative social teams at global agencies, where he has driven successful campaigns for brands, including Charmin, Expedia, the NFL, Ritz Crackers, and Ally Bank.

"I’m energized to join The Social Lights during such an exciting time of growth and transformation," said Scott. "While many agencies are scaling back, TSL is expanding rapidly. Their innovative, social-first mindset has enabled them to create impactful content for incredible brands at an unprecedented scale and pace."

The agency will continue to support its clients with comprehensive social media services, including community engagement, social-first content production, high-impact activations and advanced measurement strategies.