The Room (Literally) Comes Alive in This Mad Mountain Dew Ad from Keith Schofield

Mountain Dew transforms a dull video game session into the most bonkers and freaky dance party ever in this new spot from BBDO New York. 

Directed by Caviar’s Keith Schofield, a director known for weird and truly wonderful ways, the spot features three dudes guzzling Mtn Dew Kickstart before breaking into some of the best-worst dancing we’ve seen in a long time. They’re then joined in the groove by some unexpected dance partners.

NB: Keep an eye out for the table grinding one of the dudes.