The Power of Live Events: How Immersive Experiences Drive Lasting Consumer Impact

Commercials and emails and ads, OH MY! On any given day, you’re bombarded by hundreds (if not thousands) of advertisements. Everything from your neighborhood taco shop to luxury car brands. In a world oversaturated with branded content, how do brands actually break through to consumers?

They show up live and in person where their target consumers are already creating real, emotional connections.

Live events aren’t just another marketing channel. They are an impactful force. 95% of marketers say in-person events are crucial for engagement, and 85% of consumers are more likely to buy after engaging with a brand experience (sources: EndlessEvents,G2). And the best part? An impressive 70% of those engagements become loyal customers (source: Stova).

Still not sold on why you need to invest in live experiences?

Live experiences are memorable and drive culture. Brands like Netflix and AT&T are showing up in moments that matter. From a Bridgerton ball to investing in the rise of women’s sports, these aren’t one-off activations from brands. They are strategic activations that align audiences and brands around something bigger (sources: MarketingBrew,NWSL).

Live experiences drive content and consumers’ storytelling. Glossier’s pop-up experiences are meticulously crafted to be visually captivating, be highly shareable, and integrate you into the product story. Its recent global pop-ups celebrating a new fragrance launch took consumers through unique, immersive, social-worthy experiences that resonated directly with that audience – aiming to drive content, interest, and a community (source: Forbes).

In a world of advertisements, live experiences leave a lasting impression. They fuel interest, spark conversation, and turn audiences into advocates.

Authentic, immersive experiences are imperative to driving a lasting impact with consumers.

At Cheil, we’ve created a never-been-done-before live music experience with ENHYPHEN -  Galaxy: Fanmade, powered by Galaxy S24 that reached over 350 million fans and over 240,000 social impressions, drove sell out of Buldak Sauce samples in 24 hours - multiple days before the event conclusion,  garnered over 12M livestream views for Samsung Galaxy Creator Collective - a creator-first educational collective, and so much more. We have a passion for live events! Let's talk about how your brand can show up, stand out, and connect where it counts.