The PEDIGREE® Brand Aims to Combat Pet Homelessness This Black Friday Weekend

On Sunday, November 26th, the PEDIGREE® brand, proudly part of the Mars family of brands, is making a big commitment to help combat pet homelessness throughout the country by reimbursing dog adoption fees nationwide for the day.* In honour of PEDIGREE Foundation and its 15th birthday of giving grants to help dogs find loving homes, when you adopt a dog from a local shelter or rescue organisation on 'PEDIGREE Shelter Sunday' the PEDIGREE brand will reimburse you for your adoption fee.* When most of America starts shopping for loved ones, the PEDIGREE brand wants people to consider adopting a loved one too.

This commitment is the latest way the PEDIGREE brand is furthering its mission of helping every dog find a loving home, with the ambition of increasing adoption consideration at a time when shelters across America are in crisis. 

In fact, despite a growing awareness of the many benefits pets bring, from companionship to increased well-being, more than six million pets enter U.S. shelters each year.1 Even as interest in pet adoption has risen, the number of stray pets arriving at shelters has increased 26% since 2021.2 Because of this, shelters across America are facing overcrowding and capacity challenges.

Pet parents who adopt a dog on Sunday, November 26, 2023 can submit their adoption receipt from November 28 to December 22, 2023, and the PEDIGREE brand will reimburse your adoption fee.* For official rules visit here.

"The PEDIGREE brand remains committed to supporting the animal welfare community to further our ambition to end pet homelessness," said Jean-Paul Jansen, senior vice president of marketing, Mars Petcare North America. "The Shelter Sunday effort comes at a critical time for shelters across the country and we're proud to support them as they tirelessly care for dogs in need in search of their forever homes."

To further increase awareness of the benefits and adoption consideration of a shelter dog, the PEDIGREE brand is also working with key adoption advocates and influencers to shine a spotlight on dogs in need by sharing personal stories of the impact that adoption has made on them. The brand is encouraging adopting families everywhere to share their own heartwarming stories of turning their homes into forever homes using #PEDIGREEAdopt.

Volunteer support in local communities can help make this the most adoptable weekend. For those who are unable to adopt but still want to participate, the PEDIGREE brand urges people to connect with their local shelter on ways to volunteer or donate.

To learn more about the event, visit here or follow @PEDIGREEUS on social media.

*Limit one dog adoption fee redemption per household, dogs only, max. adoption fee of $200, 50 US & DC only, valid only for adoptions made on 11/26/23; redemptions must be submitted between 11/28/23 and 12/22/23. Must be 18+ years old. Void where prohibited, maximum of $300K in adoption fees available while supplies last. See FAQs and full terms and conditions here.