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Creative in association withGear Seven
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The Newtons Laboratory Pays Tribute to the Oddity of Homes for Energy Provider Protergia

05/07/2023
Creative Agency
Athens, Greece
55
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Quirky campaign for Greece's second largest energy provider supports movers every step

We all know the feeling when we move to a new flat. 

The excitement of starting over, the endless possibilities of arranging and decorating your space and the realisation that everything did or didn't go according to plan.

Yet, there is a different view on things. The actual reality is that at some point someone had to sleep on the mattress. Or in between boxes. Other times, the smell of fresh-painted walls was a bit intense. New stimuli in the form of sounds can keep you awake at night, or work as an alarm clock early in the morning.

Despite the excitement, aspiration and ambition, deep down there is this feeling; new homes are odd.

This insight led the Newtons Laboratory to create a low-budget video to pay tribute to the oddity of new homes. Only to reassure that Protergia, the second largest energy provider in Greece is there to support relocators in their new journey.

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