The Minimart Wakes the Piggy Bank for Lending Company Landbay

Peer to Peer lender Landbay begins its first advertising campaign this week, with work created by The Minimart.  The campaign, worth £3M in 2015, will encourage people to ‘wake up their savings’ with Landbay and look beyond their current bank for better returns on their money.  The campaign breaks on the underground and press titles, supported by digital.

Tim Clyde, Creative Partner at The Minimart, said: ‘Banks are not delivering returns for savers, whereas P2P companies can offer high returns but with greater risks. We want Landbay to be the first place for customers to visit when they look beyond their idle bank. We’re not into ‘bank bashing’, but we can help people’s money work harder, without unreasonable risk.’

John Goodall, co-founder of Landbay, said: ‘Landbay offers a secured P2P lending product that’s backed by tenanted British homes, statistically one of the most robust asset classes in the UK. The type of lending we do isn’t sexy, but that fits well with our goal of being the first port of call in a burgeoning P2P market.’