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The Mayda Creative Co. Welcomes Beki Mari to Its Creative Collective

13/03/2025

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ADD TO COLLECTION

13/03/2025

Visionary director and creative director joins Mayda for representation in the US and Canada

The Mayda Creative Co. has announced the addition of Beki Mari, an acclaimed director and creative force, to its creative collective. Represented by Mayda in the US and Canada, Beki is known for her striking visual storytelling, deep understanding of cultural aesthetics, and ability to move seamlessly between live action, music, fashion, and beauty.

Beki’s multidisciplinary approach fuses cinematic craft with a passion for movement, music, and design. She has collaborated with global icons and brands, directing music videos and performance films for artists such as Rita Ora, Florence and the Machine, and Glass Animals, as well as live experiences for MTV and Amazon. Her expertise in multi-camera live directing has brought to life major productions, including Rita Ora’s Eiffel Tower performance and the Fortnite World Championships, and her creative direction has shaped visually stunning moments for Eurovision and the Billboard Awards.

"Mayda is a powerhouse of innovation and boundary-pushing creativity, making it an exciting new creative home for me," Beki shares, "as I join this dynamic team, I’m eager to bring my passion for storytelling, music, dance, and cinematic craft into a space that thrives on collaboration and bold ideas."

Mayda's president and EP Zu Al-Kadiri commented, "Beki’s ability to craft visually arresting narratives that blend music, performance, and cultural aesthetics is truly remarkable. Her work doesn’t just capture moments, it creates them. We’re thrilled to have her join our collective and can’t wait to see what we build together."

Beyond her technical expertise, Beki is known for fostering an inspiring and collaborative environment on set, bringing out the best in artists and performers alike. With a career that spans music videos, high-energy live performances, and immersive brand experiences, her ability to merge emotion with spectacle sets her apart as a director with a singular vision.

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