The Makers of HORMEL Chili Solve the Double-Dip Dilemma

The makers of HORMEL® Chili today launched Double Dippable Chips, the first “breakable” chips designed to allow people to double-dip into their favourite chilli dips without committing a social faux pas. As the producers of the key ingredient in some of America’s most popular dip recipes, the makers of HORMEL® Chili introduced this inventive creation to help double-dippers dip to their heart’s content in a way that appeases those opposed to two dips with one chip. The acceptability of double-dipping has long been a polarising topic of etiquette, as evidenced by recent surveys and across social media, where posts abound with arguments for and against double-dipping. Now, the debate continues here with a live poll measuring attitudes toward double-dipping — and a chance to win these chips made to maximise dip enjoyment.​

The makers of HORMEL® Chili teamed with a Minnesota-based specialty foods producer to create the one-of-a-kind tortilla chips, which feature a novel perforation down the center for a break resulting in two even halves —perfect for two indulgent dips. After rapid prototyping and serious break-and-dip testing, Double Dippable Chips are now ready to meet some lucky winners' bowls of HORMEL® Chili Dip.

Starting Monday, March 18, 2024, 12:00 AM Eastern through Sunday, March 24, 2024, 

11:59 PM Eastern, dip lovers can enter for a chance to win limited quantities of HORMEL® Chili Double Dip Kits here. The party-friendly kits include a bag of Double Dippable Chips, a can of HORMEL® Chili, and a delicious seven Layer Chili Cheese Dip recipe. HORMEL® Chili Double Dip Kits will ship to winners in time to enjoy while hosting college hoops tournament gatherings.​

“This time of year is all about gatherings, and when it comes to the food on the table, dips are a star attraction,” said Jason Hron, HORMEL® Chili brand manager. “Given the idea of double-dipping remains polarising, we thought it would be fun to create something that could satisfy both sides and keep them both dipping into some delicious HORMEL® Chili Cheese Dip.”​

Whether you’re cool with dipping a chip once or twice, any gathering can add excitement with a chilli cheese dip featuring HORMEL® Chili. For more information about HORMEL® Chili, including recipes for any occasion, visit here or follow the brand on social media on Facebook, Instagram, and Pinterest.