The Incredible Journey of Hot Pepper Sauce in AMV BBDO's FedEx Spot

AMV BBDO's new global campaign for FedEx, Show the World, documents the incredible round the world journey of one man's bottle of hot pepper sauce.

Llewellyn Clarke lives and works on the island of Nevis in the Caribbean where he produces a very special hot pepper sauce. Although popular on the island, Llewellyn has always dreamed of it being enjoyed throughout the world. 

Thanks to the help of FedEx his dream becomes a reality, 

The centre piece of the campaign is a stunningly shot 2 minute online film, following the journey of his sauce through the incredible FedEx network from his home in Nevis to a mountain village in China where locals film themselves sampling it. We then see real and very charming home footage of the hot sauce being tasted by various recipients from all over the four corners of the planet. All have their own unique reactions. 

Llewellyn's bottle truly earns the sobriquet ‘Enjoyed Worldwide’. 

The film is supported online by a site where people can view by country a selection of the many films sent in from people around the world.

The online breaks globally on the 17th November and will run for 6 months. It will be supported by Press, Posters, Digital Display, social media and campaign landing page.