The Immortal Awards continued this year’s judging sessions with five projects making it through as Finalists after the UK jury day, held in partnership with Framestore and Company 3.
The second shortlist of the year saw the 24 highest-scoring projects from the initial online round of judging make it through to the in-person day, which was judged by a UK-based jury on Thursday 6th October.
Following the Irish jury day earlier in the week, it was the turn of the UK jurors to meet in person to decide which projects, if any, were to go through to the regional European round of judging as UK Finalists.
At the end of an afternoon of tough, and at times heated, debate, five projects were given the nod to qualify for the European round of judging as Finalists, representing UK advertising on the regional stage.
The Immortal Awards 2022 UK Finalists are:
Bodyform/Libresse - #periodsomnia (Submitted by AMV BBDO, Somesuch, Time Based Arts and 750mph)
Burberry - Open Spaces (Submitted by Riff Raff, Mill London and 750mph)
CALM x ITV - The Last Photo (Submitted by adam&eveDDB and Radford Music)
Dove - Toxic Influence (Submitted by Ogilvy UK)
Frontline19 - Hopeline19 (Submitted by adam&eveDDB and tenthree)
The five projects will join the Finalists from the Irish and German jury days, alongside the highest scoring work from the rest of the region, at the European round of judging on Friday 14th October.
The best work from Europe will then qualify for the final, global round of judging which will take place on December 1st and see the Finalists from every region compete for an Immortal Award or Commendation status.
Those on this year’s UK jury were: Alex Grieve (Global Chief Creative Officer, BBH), Daniel Bonner (Global Chief Creative Officer, Wunderman Thompson), Helen Weil (Head of Advertising, Framestore), Jose Miguel Sokoloff (Global President, MullenLowe Group Creative Council), Lynsey Atkin (Executive Creative Director, 4Creative), Margaux Revol (Strategy Partner & Head of Brand, AMV BBDO), Matt Fone (Owner, Riff Raff), Natalie Graeme (Founder, Uncommon) and Sergio Lopez-Ferrero (Global Head of Production, Publicis Groupe).
The rest of the work that made it to the Immortal Awards 2022 UK Shortlist included:
Brand - Project (Entrant Company)
Aldi UK - #CuthBack (McCann Manchester)
B&Q - Flip (Uncommon, Pulse Films, Electric Theatre Collective, Factory, Native Music and tenthree)
British Airways - We're Back (Ogilvy UK)
BT Sport - Unseen Stats (Wunderman Thompson London)
Dove - Reverse Selfie (Ogilvy UK)
eBay - Dream Transfer (McCann London and Craft)
Google - #SpendBlack (Quiet Storm)
Ladbrokes - Rocky (Ladbrokes)
Made By Dyslexia - Dyslexic Thinking (FCB Inferno)
McDonald's - McDelivery and The Movies (Shift and Native Music)
No Time To Die - Title Sequence (Framestore)
Nurofen - Tune Out Pain (McCann London and Craft)
Project Zero - Preservation Play (R/GA London)
Replens - Sex Never Gets Old (The Gate London)
Specsavers - Should've Gone to Specsavers (Talon Outdoor)
The Big Issue - I Am Here (Forever Beta)
Virgin - Richard Branson Adventure Series: "Life is an Adventure" (Paper Sky Films)
what3words - Neighbours (neverland creative)
Xbox - Therapeutic Play (McCann London and Craft)