The Immortal Awards kicked off its series of North American judging sessions in Toronto, with 11 projects making it through as Finalists after the Canadian jury day, held in partnership with Zulu Alpha Kilo.
The shortlist saw the 22 highest-scoring projects from the initial online round of judging make it through to the in-person day, which was judged by a Canadian-based jury on Monday 31st October.
Following the completion of the European and MEA regional sessions, it was the turn of the North American jury days - starting first in Canada, then onto the US and culminating with the North American regional day.
Following a day of fun and positive discussions, 11 projects were given the nod to qualify for the North American round of judging as Finalists, representing Canadian advertising on the regional stage.
The Immortal Awards 2022 Canadian Finalists are:
Black & Abroad - The Black Elevation Map (submitted by Performance Art Canada)
Black Business and Professional Association, Toronto Metropolitan University's Diversity Institute, Canadian Congress on inclusive diversity and workplace equity, Pride at Work Canada - The Micropedia of Microaggressions (submitted by Zulu Alpha Kilo)
Canadian Women's Foundation - Signal Responders (submitted by Juniper Park\TBWA)
Kraft Heinz - A.I. Ketchup (submitted by Rethink)
Lotto Max - Dream Drop (submitted by FCB Toronto)
Milk-Bone - Chewpons (submitted by Leo Burnett Toronto)
Mondou - New Year's Gathering (submitted by LG2)
Penguin Random House - The Unburnable Book (submitted by Rethink)
Pizza Pizza - Fixed-Rate Pizza (submitted by Zulu Alpha Kilo)
Royal Ontario Museum - Immortal (submitted by Broken Heart Love Affair and Moonlighting Film Production Services)
SickKids Foundation - SickKids VS Be A Light (submitted by Cossette and Outsider Editorial)
The 11 projects will join the Finalists from the US jury day at the North American round of judging on Friday 4th November.
The best work from North America will then qualify for the final, global round of judging which will take place on December 1st and see the Finalists from every region compete for an Immortal Award or Commendation status.
Those on this year’s Canadian jury were: Alexis Bronstorph (chief creative officer, No Fixed Address), Denise Rossetto, (partner and chief creative officer, Broken Heart Love Affair), Graham Lang (chief creative officer, North America, TAXI) Ian Mackenzie (chief creative officer, Performance Art), Jenny Glover (chief creative officer, TBWA Juniper Park), Lisa Greenberg (chief creative officer, Leo Burnett Toronto), Mike Dubrick (chief creative officer, Rethink), Susan Irving (chief marketing officer, Kruger Products), Tom Eymundson (CEO, Pirate Group) and Zak Mroueh (founder and chief creative officer, Zulu Alpha Kilo).
The rest of the work that made it to the Immortal Awards 2022 Canadian Shortlist included:
Brand - Project (Entrant Company)
BetterHelp - Want (Untitled Films)
CDSS - The Mindsets Paper (FCB Toronto)
Garmin - Why Do We Run? (Eleanor)
Knix - Blood, Sweat, and Pee' (Nothing to Hide) (Hard Work Club)
Lululemon - Feel Canada (WORK New York)
Metrolinx UP Express - Leaving on a Jet Plane (Revolver Films)
Questrade - On The Beach, No Games, Cabin Convo, Silent Agreement (Frank Content)
Scarborough Health Network - Love, Scarborough (Revolver Films)
TD Bank - Becoming An Investor (Leo Burnett Toronto)
TikTok - Hockey Dunk and Skiing Cat (Frank Content)
Tim Hortons - TIMBIEBS & BiebsBrew (Rooster Post Production)