The Americas rounds of judging have come to a conclusion at this year’s Immortal Awards, which culminated with the LATAM jury day.
Held in partnership with The Lift in Mexico City, jurors from around the region came together to decide which projects, if any, were to receive Finalist status as the best of Latin American creativity.
The regional session saw a shortlist of 32 projects whittled down to just seven Finalists, which now qualify for the final, global round of judging on December 5th.
The seven projects will now compete alongside the best work from the other regions for an Immortal Award or Commendation.
The Immortal Awards 2024 LATAM Finalists are:
Apple - ¡Suerte! (submitted by TBWA\ Media Arts Lab Miami, Landia Mexico and EXILE)
Coca-Cola - Recycle Me (submitted by Ogilvy New York & LOBO)
Filsa | Baylor International | Cruz Roja Colombiana - Filter Caps (submitted by Ogilvy Colombia)
Mercado Libre - Handshake Hunt (submitted by GUT)
Super Extra - Rice of Glory (submitted by Grey Argentina)
Telefonica Movistar - This is Not a Game (submitted by VML Mexico & Landia Mexico)
TyC Sports - The Argentina Hotel (submitted by Mercado McCann)
The seven projects will go up against the 10 European, four MEA, five AUNZ and seven North American Finalists at the global round of judging, as well as the forthcoming Asia representatives. They’ll be competing in the final, global round of judging on December 5th for a chance at winning an Immortal Award or Commendation.
Those on this year’s LATAM jury included: Luciana Abramzon, executive creative producer, LANDIA; Jessica Apellaniz, chief creative officer, Wieden+Kennedy Mexico; Sergio Briseño, vice president of strategic planning, DDB Mexico; Joaquin Campins, executive creative director, GUT Buenos Aires; Juan Cárdenas, vice president creative, VML Colombia; Montserratt Cuevas, general creative director, The Juju Mexico; Adria Jáuregui, creative director, Ogilvy Mexico; Ana Noriega, chief creative officer, FCB Mexico; Alexis Ospina, chief creative officer, Grey Mexico; Dani Ribeiro, chief creative officer, WMcCann; and Manolo Techera, chief creative officer, M&C Saatchi Mexico.
The rest of the work that made it to The Immortal Awards 2024 LATAM Shortlist but didn’t make it through to the next round included:
Brand - Project (Entrant Company)
ABInBev - Stella Artois - Steal Artois (VML Chile)
Burger King - Whopper Island (DM9)
Capaxia - Rainbow Washing Detector (DDB Mexico)
CCU Argentina -Past Perfect (Mercado McCann)
Colgate Palmolive - Dani (VML Mexico)
Consul Whirpool - CleanSponsorship (DM9)
Dasa - Blood Aid (DM9)
Fundacion De Alba - Test-Icles (Ogilvy Mexico & Ogilvy Heatlh NY)
H2Oh! - Gesticulators (ISLA & Papamusic)
Heaven Fish - Sky Fishers (Ogilvy Honduras)
iFood - Audience Delivery (DM9)
Johnnie Walker - Errata at 88 (AlmapBBDO)
Kondzilla - Jovem MK (Africa)
Mercado Libre - Ballboards (GUT)
Mercado Libre - Little Boxes (Primo Content Mexico)
Netflix - Netflix & Chill (ISLA)
Nike - Sport The Fight (Wieden+Kennedy Sao Paulo)
Pedidos Ya - PinterestYa (GUT Buenos Aires)
Regal Springs - Heaven Fish - Design (Ogilvy Honduras)
Salvation Army - Salvation Hanger (WMcCann)
Samsung - Samsung ThrowBack Deals (MRM Brazil)
Spaten - The 700-year old Rebrandbook (GUT)
Sprite - AntiBan-Ad (GUT Buenos Aires)
Volkswagen Trucks & Livelo - Trucker Napp (AlmapBBDO)
Xtra Flamin Hot Mexico - Poker Face (ISLA)
Thanks to our wonderful Immortal Awards partners