The Immortal Awards in association withJSM

The Immortal Awards Announces Inaugural Winners

Associations, Award Shows and Festivals
London, UK
Four campaigns crowned Immortal, 12 awarded Commendations and 23 achieve Finalist status
Just four projects have been crowned Immortal following an intense day of debate and deliberation at the inaugural Immortal Awards' final round of judging.

A further 12 entries received Commendations for being exceptional in their field, whilst 23 others were recognised as Finalists - distinguished from the initial shortlist as stand out projects.

The four Immortal winners are: 

Bodyform & Libresse’s ‘Blood Normal’, submitted by AMV BBDO, Somesuch and Cinelab London

Nike’s ‘Nothing Beats a Londoner’, submitted by Final Cut, Time Based Arts and Cinelab London

Skittles’ ‘Exclusive The Rainbow’, submitted by DDB North America

Tide’s ‘It’s a Tide Ad’, submitted by Saatchi & Saatchi New York

The winners were decided during a live judging session, held at The Mill in New York on 2nd November, in which the standard was set incredibly high by a world-class panel of jurors.

The Immortal Awards was launched to challenge the way our industry celebrates and benchmarks the talent in this business. By making the award free-to-enter for Little Black Book members and limiting each company to a maximum of five entries, work from across the globe has been judged on a level playing field.

Founder of Little Black Book and The Immortal Awards, Matt Cooper, comments: “The business of advertising is changing but the way we benchmark our work has stayed relatively similar for decades. We created this show to celebrate creativity and to continue to provide both our members and our readership base with everything they need to know about the creative industries globally. The Immortal Awards and our league table now complete this, allowing everyone to know who is making the best work in the world.”

Chairman of LBB, Sir John Hegarty, inspired the show’s unique model, which carries zero tolerance for scam ads. Members of Little Black Book were invited to enter up to a maximum of five ads or campaigns into the show, for free. The results of this year’s award show now power a League Table of Creativity that ranks all LBB members and will continue to do so year-on-year.

Awards director Paul Monan says: “The quality of work that made the shortlist was incredibly high, and our jury was seriously demanding when it came down to defining which work was truly Immortal. The creative heads, who deliberated and debated the work, are some of the very best in the business and they’ve set the standard for years to come! A huge congratulations to every one of the companies involved in the four projects that won an Immortal award, and to those on the Commendation and Finalist lists - a great achievement.”

A huge thank you to our partners who have helped make this year's Immortal Awards a reality: Honeycomb | IMD, Framestore, Talon Outdoor, Framestore, Powell, Smoke & Mirrors, Taylor James, The Team Companies, Eclectic, LS Productions, The Mill, Cheat, Chimney, Cinelab London, GPN and Whitehouse Post.

The full list of winners for The Immortal Awards 2018:


Bodyform and Libresse – bloodnormal - AMV BBDO; Somesuch; Cinelab London - London, UK

Nike - Nothing Beats A Londoner - Final Cut; Time Based Arts; Cinelab London - New York, USA; London, UK

Skittles - Exclusive the Rainbow - DDB North America - New York, USA

Tide - It's a Tide Ad Campaign - Saatchi & Saatchi New York - New York, USA


Apple - HomePod - Welcome Home - TBWA Worldwide; Final Cut - New York, USA

carsales – AutoAds - CHE Proximity - Melbourne, Australia

Dot Mini - The First Smart Media Device for the Visually Impaired - SERVICEPLAN GERMANY/SERVICEPLAN KOREA - Munich, Germany

Go Gentle Australia - Stop The Horror - Revolver and Will O'Rourke - Sydney, Australia

Joburg Ballet - Breaking Ballet - Darling Films - Johannesburg, South Africa

Jordan - A/R Jordan - R/GA - New York, USA

KFC - 'FCK' – Mother - London, UK

Kraft/Heinz Country Time Lemonade - Country Time Legal-ade - Leo Burnett Chicago - Chicago, USA

LADBible/The Plastic Oceans Foundation - Trash Isles - AMV BBDO - London, UK

Pedigree – SelfieSTIX - Colenso BBDO - Auckland, New Zealand

PFLAG Canada - Destination Pride - FCB/SIX - Toronto, Canada

Tourism Australia - Dundee: The Son of a Legend Returns Home - Droga5 New York - New York, USA


Aldi - Fresh Prints - McCann Spain - Madrid, Spain

Amazon - Alexa Loses Her Voice - Hungry Man - London, UK

Audi – Escape - BBH London - London, UK

Bongiovi Accoustic Labs – Aria - J. Walter Thompson New York - New York, USA

Carrefour - The Black Supermarket - Marcel Paris - Paris, France

Change the Ref  - Posts Into Letters - Area 23, An FCB Health Company; Great Guns - New York, USA; London, UK

Cybersmile Foundation - Cybersmile and Chessie King Body Positivity Campaign – Freefolk - London, UK

Diesel - Go With The Flaw - Publicis Italy; Cinelab London - Slough, UK

Downtown Records - Live Looper - BBDO New York - New York, USA

Finavia - Helsinki Airport - #LIFEINHEL - TBWA\Helsinki - Helsinki, Finland

Greenpeace - To the Last Tree Standing - Ogilvy Poland - Warsaw, Poland

ICRC – Hope - Blur Films - Madrid, Spain

Kansas City Economic Development - The Most Well Reviewed City On Amazon – Barkley - Kansas City, USA

Lacoste - Save Our Species - BETC Paris - Paris, France

McDonald's - Follow the Arches – Cossette - Montreal, Canada

Monash University - Sip Safe - Y&R Melbourne - Sydney, Australia

Palau Legacy Project - Palau Pledge - Host/Havas - Sydney, Australia

Pediatric Brain Tumor Foundation - Imaginary Friend Society - RPA, Tool - Los Angeles, USA

Queensland Police - Disappearing Person Alerts - BWM Dentsu Melbourne - Sydney, Australia

The ALS Association - Project Revoice - BWM Dentsu Sydney - Sydney, Australia

P&G - The Talk Blackish Integration - BBDO New York - New York, USA

V - Wasteland with a V - Clemenger BBDO Sydney - Melbourne, Australia

Wendy's - Talk Social to Me – VML - Kansas City, USA