The Immortal Awards Announces Inaugural Winners
Just four projects have been crowned Immortal following an intense day of debate and deliberation at the inaugural Immortal Awards' final round of judging.
A further 12 entries received Commendations for being exceptional in their field, whilst 23 others were recognised as Finalists - distinguished from the initial shortlist as stand out projects.
The four Immortal winners are:
• Bodyform & Libresse’s ‘Blood Normal’, submitted by AMV BBDO, Somesuch and Cinelab London
• Nike’s ‘Nothing Beats a Londoner’, submitted by Final Cut, Time Based Arts and Cinelab London
• Skittles’ ‘Exclusive The Rainbow’, submitted by DDB North America
• Tide’s ‘It’s a Tide Ad’, submitted by Saatchi & Saatchi New York
The winners were decided during a live judging session, held at The Mill in New York on 2nd November, in which the standard was set incredibly high by a world-class panel of jurors.
The Immortal Awards was launched to challenge the way our industry celebrates and benchmarks the talent in this business. By making the award free-to-enter for Little Black Book members and limiting each company to a maximum of five entries, work from across the globe has been judged on a level playing field.
Founder of Little Black Book and The Immortal Awards, Matt Cooper, comments: “The business of advertising is changing but the way we benchmark our work has stayed relatively similar for decades. We created this show to celebrate creativity and to continue to provide both our members and our readership base with everything they need to know about the creative industries globally. The Immortal Awards and our league table now complete this, allowing everyone to know who is making the best work in the world.”
Chairman of LBB, Sir John Hegarty, inspired the show’s unique model, which carries zero tolerance for scam ads. Members of Little Black Book were invited to enter up to a maximum of five ads or campaigns into the show, for free. The results of this year’s award show now power a League Table of Creativity that ranks all LBB members and will continue to do so year-on-year.
Awards director Paul Monan says: “The quality of work that made the shortlist was incredibly high, and our jury was seriously demanding when it came down to defining which work was truly Immortal. The creative heads, who deliberated and debated the work, are some of the very best in the business and they’ve set the standard for years to come! A huge congratulations to every one of the companies involved in the four projects that won an Immortal award, and to those on the Commendation and Finalist lists - a great achievement.”
A huge thank you to our partners who have helped make this year's Immortal Awards a reality: Honeycomb | IMD, Framestore, Talon Outdoor, Framestore, Powell, Smoke & Mirrors, Taylor James, The Team Companies, Eclectic, LS Productions, The Mill, Cheat, Chimney, Cinelab London, GPN and Whitehouse Post.
The full list of winners for The Immortal Awards 2018:
IMMORTAL
Bodyform and Libresse – bloodnormal - AMV BBDO; Somesuch; Cinelab London - London, UK
Nike - Nothing Beats A Londoner - Final Cut; Time Based Arts; Cinelab London - New York, USA; London, UK
Skittles - Exclusive the Rainbow - DDB North America - New York, USA
Tide - It's a Tide Ad Campaign - Saatchi & Saatchi New York - New York, USA
COMMENDATION
Apple - HomePod - Welcome Home - TBWA Worldwide; Final Cut - New York, USA
carsales – AutoAds - CHE Proximity - Melbourne, Australia
Dot Mini - The First Smart Media Device for the Visually Impaired - SERVICEPLAN GERMANY/SERVICEPLAN KOREA - Munich, Germany
Go Gentle Australia - Stop The Horror - Revolver and Will O'Rourke - Sydney, Australia
Joburg Ballet - Breaking Ballet - Darling Films - Johannesburg, South Africa
Jordan - A/R Jordan - R/GA - New York, USA
KFC - 'FCK' – Mother - London, UK
Kraft/Heinz Country Time Lemonade - Country Time Legal-ade - Leo Burnett Chicago - Chicago, USA
LADBible/The Plastic Oceans Foundation - Trash Isles - AMV BBDO - London, UK
Pedigree – SelfieSTIX - Colenso BBDO - Auckland, New Zealand
PFLAG Canada - Destination Pride - FCB/SIX - Toronto, Canada
Tourism Australia - Dundee: The Son of a Legend Returns Home - Droga5 New York - New York, USA
FINALIST
Aldi - Fresh Prints - McCann Spain - Madrid, Spain
Amazon - Alexa Loses Her Voice - Hungry Man - London, UK
Audi – Escape - BBH London - London, UK
Bongiovi Accoustic Labs – Aria - J. Walter Thompson New York - New York, USA
Carrefour - The Black Supermarket - Marcel Paris - Paris, France
Change the Ref - Posts Into Letters - Area 23, An FCB Health Company; Great Guns - New York, USA; London, UK
Cybersmile Foundation - Cybersmile and Chessie King Body Positivity Campaign – Freefolk - London, UK
Diesel - Go With The Flaw - Publicis Italy; Cinelab London - Slough, UK
Downtown Records - Live Looper - BBDO New York - New York, USA
Finavia - Helsinki Airport - #LIFEINHEL - TBWA\Helsinki - Helsinki, Finland
Greenpeace - To the Last Tree Standing - Ogilvy Poland - Warsaw, Poland
ICRC – Hope - Blur Films - Madrid, Spain
Kansas City Economic Development - The Most Well Reviewed City On Amazon – Barkley - Kansas City, USA
Lacoste - Save Our Species - BETC Paris - Paris, France
McDonald's - Follow the Arches – Cossette - Montreal, Canada
Monash University - Sip Safe - Y&R Melbourne - Sydney, Australia
Palau Legacy Project - Palau Pledge - Host/Havas - Sydney, Australia
Pediatric Brain Tumor Foundation - Imaginary Friend Society - RPA, Tool - Los Angeles, USA
Queensland Police - Disappearing Person Alerts - BWM Dentsu Melbourne - Sydney, Australia
The ALS Association - Project Revoice - BWM Dentsu Sydney - Sydney, Australia
P&G - The Talk Blackish Integration - BBDO New York - New York, USA
V - Wasteland with a V - Clemenger BBDO Sydney - Melbourne, Australia
Wendy's - Talk Social to Me – VML - Kansas City, USA
