‘The Homecoming Project’ for Live Out Loud

Deutsch’s five year relationship with Live Out Loud, an organisation with the mission to empower lesbian, gay, bisexual and transsexual (LGBT) youths by connecting them with LGBT professionals, has continued with ‘The Homecoming Project’. 

 

Using the tag line ‘Gay It Forward’, this fully integrated initiative profiles real individuals sharing words of wisdom, and calls on other LGBT role models to return to their high school and share their journey from ‘then’ to ‘now’. 

 

 

This is the first fully integrated campaign for Live Out Loud, entering 12th year serving the LGBT community. The Homecoming Project’s ‘Gay It Forward’ is the result of collaborative resourcefulness and heart across all of Deutsch NY departments. The campaign is set to continue its launch from online into kiosks throughout New York's five boroughs next week, as well as print, radio and online video.

 

Spot 1:

 

 Spot 2:

 

Spot 3:

 

Spot 4:

 

Credits

 

Agency: Deutsch New York

Creative Directors: Rich Kolopeau

Copywriter: Erin McHugh

Art Director: Art Boonklan

EVP/Director of Broadcast Production: Joe Calabrese

Executive Producer: Cheryl Masaitis

 

Production Company: Humble TV New York

Director: Sorrel Ahlfeld

Executive Producer: Persis Koch

Producer: Dana Discordia

 

Editorial: The Mill New York

Editor: Patrick Burns

Assistant Editor: Rhys Stover

 

Post Facility: The Mill New York (Colour) & Humble TV New York (Conform)

Online Editors: Patrick Burns & Rhys Stover

 

Music: Human Worldwide

Composer: Human Worldwide

Arranger: James Wells

 

Sound Design: Sonic Union