The GelBottle Appoints RocketMill as Digital Transformation Partner

RocketMill, an employee-owned, full-service digital marketing agency, has been named as lead performance marketing agency in the UK by beauty brand, The GelBottle Inc, tasked with solidifying the brand’s position as the UK’s leading professional nail brand. 

Established in 2015 as a nail product innovator for nail technicians and salons, The GelBottle now operates across 30 countries globally and comprises of three nail sub-brands: The GelBottle Inc a seller of high-quality nail products, systems, equipment and accessories to nail professionals, TGB Academy teaching nail technicians how to use the products and expand their businesses, and their direct to consumer brand, Peacci, offering 150 vegan, PETA approved nail colours. Working across all three to implement a connected, data-driven ecosystem, RocketMill will first focus on The GelBottle Inc across strategy, planning and media activation in search, paid social, programmatic, SEO and analytics, maturing the brand’s digital offering. With an audience spanning business-to-business-to-consumer,  RocketMill will collaborate with The GelBottle to trial new formats and channels.

The agency will also help drive growth through content using a combination of organic and paid channels to educate and entertain consumers, increasing website traffic from new prospects and converting existing users.

John Lewis, digital and ecommerce director at The GelBottle said: “The GelBottle products are pioneered by Daisy Kalina our Founder with her depth of expertise,  innovation, industry experience and passion for nail art. We want to bring that knowledge to our customers, and RocketMill’s experience within B2B, B2C and beauty, coupled with their digital, creative and content specialists made them an easy choice to further establish us as leaders in the space."

Jessica Whitworth, client partner at RocketMill commented: “We’re excited to be in partnership with an organisation as progressive as The GelBottle providing a fully integrated solution using customer insight to define media and content planning, strategy and production to reach businesses and consumers alike.”