The Essential List: Mark Shpungin
Mark is a senior social strategist at Coolr. Having been in the industry since 2017, Mark develops and optimises strategies across Coolr's entire portfolio of clients, including Lidl, Burger King and Samsung. He's passionate about brands, consumers, culture, and how they shape social media.
Lifestyle
o Place of birth: Riga, Latvia
o Staycation: Bath (best place to think about the Roman Empire)
o Vacation: Italy (ok this one actually beats Bath as the best place to think about the Roman Empire)
o Pet: I’m allergic so living vicariously through our many office dogs
Here’s Maggie:
o Place of work: Coolr
o Place of workout: Morning commute
o Side project: Learning italian
Culture
o Artist: Sr.X
o Musician: Cleopatrick
o Commercials / music video director: David Fincher
o Film director: Dennis Villeneuve
o Photographer: Philippe Halsman
o Film: Blade Runner 2049
o Series: Love, Death & Robots
o Commercial: Playstation 9 (1999)
o Music video: QOTSA - Go With The Flow
o Video game: The Witcher 3: Wild Hunt
o Board game: Resident Evil 2: The Board Game
o Book: 1984
o Podcast: Fall Of Civilisations (I’m def deep down the Roman Empire rabbithole, ain’t I…)
o Magazine: Little White Lies
o Bonus culture essential: Tasting History YouTube channel
Food and Drink
o Breakfast: Eggs, eggs, eggs
o Restaurant: Bao Borough
o Cheap bite: Dino’s
o Working lunch: I either bring my own in or grab a salad from Leon
o Favourite dish: Pasta
o Signature dish: Braised Beef Ribs
o Guilty pleasure: Sam’s Chicken - no guilt at all!
o Bar: The Eagle
o Booze: Guinness
o Not booze: Coffee
o Bonus food: Ramen
Kit
o Phone: iPhone
o Computer: MacBook
o Hotel: Trivago
o Casual clothing: Uniqlo
o Smart clothing: A double-breasted number from a thrift shop
o Footwear: Converse
o Watch: Junghans Max Bill hand-wound
o Collection: I have seven editions of 1984 in four different languages
o App: WhatsApp
o Website: pointerpointer.com
o Favourite social media feed: IG Stories
o Digital work tool: ezgif.com
o Morning grooming / makeup essential: Clarins eye cream
