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The Elements Music Wins 4 2024 Clio Music Awards

08/02/2024
Music & Sound
Los Angeles, United States
39
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This year’s ceremony at NeueHouse Hollywood marked the awards move to Los Angeles, in alignment with Grammy Week

The Elements Music celebrated four wins across three campaigns at the 2024 Clio Music Awards in Los Angeles last week.

This year’s ceremony at NeueHouse Hollywood marked the awards move to Los Angeles, in alignment with Grammy Week.

TEM, alongside agency partners Anomaly NY, earned a Gold in Music Supervision for a Commercial or Promotional Content for “A Love Letter to Mexico”, the latest campaign for Don Julio Tequila, celebrating the people and culture of modern Mexico. The campaign features a custom remix of Rafael Solano’s 1968 Bolero classic, ‘Por Amor’, produced in collaboration with Lauro Robles - better known as Lao of Mexico City-based record label NAAFI. 

‘Por Amor’

The team took home another Gold for Use of Music in Film and Video (60 seconds to 5 minutes) for the touching, “Beyond” campaign from Nike Jordan, featuring the parallel coming-of-age stories of two young women of colour: 16-year-old emerging basketball superstar, Kamaya Jones, and 17-year-old singer and Chicago native, Kaelynn Hayes. Kaelynn was found by the TEM team through a nationwide talent search for an unsigned singer to cover Minnie Riperton’s iconic “Les Fleurs” for the campaign. 

‘Beyond’

TEM also won a further two Silvers, including Use of Music in Film and Video for a Mixed Campaign and Use of Music in Trailers and Teasers for Gaming Trailers/Teasers. 

The Elements Music is coming off a breakthrough year, becoming an ‘Inc. 5000’ company (listed at #43 in the Media category), expanding services for the LATAM market by bolstering their presence in Mexico City, and already logging wins at the LIA, Music+Sound Awards, and Kinsale Sharks this awards season.

TEM London’s head of creative partnerships, Dann Liebermann, explains what’s driving much of the company’s success: “Over the past several years we’ve begun a marked evolution from a traditional ‘music house’ model, which relies mainly on the use of generalist composers, into a progressive music and sound agency that’s closing the perceived gap between record production and music created for media. We’re doing this by enlisting and collaborating with the artists that are defining their genres and cultures, which is making us a go-to partner for brands and agencies wanting to create music in partnership with chart-topping artists and genre-leading emerging acts.”

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