The Elements Music and Monks Tap Into Canada’s Live Music Scene for Shure

Global advertising network Monks enlisted The Elements Music to bring the latest campaign from renowned audio brand Shure to life, showcasing the latest campaign for its wireless, wired, and Nexadyne vocal systems. 

Set against the backdrop of Canada’s vibrant live music scene, the campaign was filmed at the legendary El Mocambo, one of Toronto’s most iconic venues. The goal: to showcase some of the nation’s best live acts, and capture Shure’s unparalleled sound quality during a pair of high-energy on-stage performances.

As Shure continues its legacy of amplifying and empowering influential voices - from Dr. Martin Luther King Jr. to The Beatles - authenticity was paramount in selecting talent for this campaign.

Dani Beauvoir, senior producer and artist partnerships lead at The Elements Music, spearheaded a nationwide A&R search to find the perfect acts. After a deep dive into their grassroots stories and fan communities, two acts stood out: Vancouver-based hip-hop artist Jungle Bobby and Toronto’s high-energy electronic duo Featurette.

Jungle Bobby’s dynamic and flamboyant performance highlights the freedom of Shure’s wireless mics - enabling artists to perform “anywhere, anytime, on their terms”. 

Meanwhile, Featurette’s electrifying set highlights the iconic wired SM58 and Nexadyne mics, underscoring their vital role in delivering crisp, punchy sound through every instrument played by the band’s three members.

Sean Dunleavy, executive producer at Monks, highlights the importance of authenticity in this collaboration, "Shure’s commitment to real artistry made The Elements the perfect music partner. Their expertise in artist partnerships added a vital layer of trust to the talent discovery and production process."

With an unwavering dedication to empowering, inspiring, and amplifying the next generation of artists and culture-shapers, it’s no surprise that Shure is now 'celebrating 100 years of Extraordinary Sound'.