The Creative Engagement Group Strengthens Creative Department

The Creative Engagement Group (TCEG) has hired three senior creative directors as part of a move to further strengthen the creative output of its live experiences, communications, interactive and immersive content offerings in Europe and the US.

Alex McDonnell joins as a content creative director in London, bringing a wealth of experience in developing compelling stories and films. McDonnell was previously creative director and head of film for the London content agency Evidently, where clients include Dove, Lifebuoy, Unilever, Sanofi Genzyme and Battersea Power Station.

Paul Fidler also joins TCEG in London, where he will work as a live creative director. Recently, Paul was associate creative director at brand experience agency Wasserman, where he worked on clients including Nike, Bacardi, Grey Goose, Bombay Sapphire, Martini, Vodafone, Sky, HP and Formula One.

Fidler has also worked at agencies FKC and Crossing O’Sullivan, where he headed up creative on many well known brands including Virgin Media, Papa John’s, Old Spice, M&S, Panasonic, Technics and TATA Steel, making broadcast, commercial and corporate content for clients.

Jessica Meeks joins TCEG’s Philadelphia office, where she will take on the role of a live creative director for the US. She was previously a creative director for the San Francisco office of London agency Instinctif Partners, where she built creative engagement programs, events and experiences. Meeks, who has worked with clients such as GoPro, Tesla, eBay, and Timbuk2, previously, held positions at agencies including Jack Morton Worldwide and George P Johnson.

Mark Gass, executive creative director, The Creative Engagement Group, says: “We live in unusual times. The old ways of doing things no longer work well. Our clients need unusual solutions. It’s critical to have creative directors who are not only unusually good at what they do but are also unusual thinkers too."

They join an ever-growing team across 5 studios who, while separated by geography are united by our shared ambition to create unforgettable.”