Forty1 Creates New Leadership Role to Accelerate Innovation

Forty1, the employee engagement division of The Creative Engagement Group, has today announced that Hillary Brown has been promoted to the role of UK managing director. Hillary will lead Forty1’s multidisciplinary communications and engagement solutions for a diverse range of clients including global leaders in healthcare, technology, automotive, mining, and financial services.

As managing director of the UK business, Hillary will continue to drive Forty1’s impressive track record of growth and innovation by delivering a unique combination of deep expertise and world class creativity alongside the exceptional delivery capabilities of The Creative Engagement Group. She will lead a team of more than 25 talented engagement professionals with specialisms in internal communications, change management, culture transformation, DE&I, and employee listening.

Hillary joined Forty1 in 2021 as senior communications and engagement consultant, and director of employee insights overseeing its research centre of excellence combining insights, behavioural science, and creativity. Previously, she has held roles at NatWest Group, including head of group campaigns and head of internal communications for NatWest Markets. Hillary has played an important role in expanding Forty1’s offering to create sustainable and scalable solutions for its clients’ businesses and people.

Richard Burton, head of strategy at The Creative Engagement Group and global managing partner of Forty1, said “We are delighted that Hillary has stepped into this role at such an important time for our business. In an increasingly complex and competitive marketplace, our clients recognise that their ability to attract, retain and inspire a diverse workforce is their best source of competitive advantage. With Hillary’s passion, creativity and understanding our clients needs, the Forty1 team in the UK will play an increasingly important role in helping our clients deliver the lasting change in behaviour, engagement and performance they need.”   

Hillary Brown, managing director, UK at Forty1, added “The need for innovative and creative employee engagement solutions which meet the demands of the modern workforce is critical. Our expertise, passion and breadth of skills, places us perfectly to deliver exceptional experiences that inspire lasting change. I’m excited to be stepping into the role and to lead such a talented team as we continue to grow our business and deliver the engagement solutions to our diverse client-base needs.”

Hillary’s appointment to managing director is with immediate effect.