The Creative Engagement Group Appoints Tom Griffiths as Strategy and Planning Director

To further bolster its strategic capabilities, The Creative Engagement Group (TCEG) has hired Tom Griffiths as strategy and planning director to help the communications group apply connected strategic planning across its divisions and capabilities.

Tom joins TCEG from Saatchi & Saatchi Wellness where he was an integrated strategy director and before that digital strategy director in the greyhealth group, part of WPP Health & Wellness.

Tom reports into Richard Burton, head of strategy at The Creative Engagement Group and managing partner of Forty1. He joins a multidisciplined team of behavioural scientists, researchers, insight consultants and learning experts who help combine the diverse expertise of the group to create experiences that inspire lasting change for a wide range of TCEG’s blue-chip clients.

With specific expertise in healthcare and the application of omnichannel planning, Tom has driven the creative and brand strategy for the likes of Bayer, Pfizer, Sanofi, Galderma, and GSK, as well as across a range of Consumer and Corporate clients.

Tom Griffiths, strategy and planning director at The Creative Engagement Group, said, “The Creative Engagement Group are experts in engagement and experiences across a range of specialist agencies and services, and for me that represents a huge opportunity - for clients and their audiences - to bring all of that together through strategic planning.”

Richard Burton, head of strategy at The Creative Engagement Group said, “I’m excited to welcome Tom into The Creative Engagement Group. His knowledge of healthcare brand strategy and his expertise in the application of intelligent planning will help us further unlock the firepower of our world class creative teams so we can deliver the sort of unforgettable audience experiences our clients are looking for.”