The Cost of "Dull": Adam Morgan to Present 3-Year-Study on Marketing Effectiveness

Being strategically right but executionally dull is a very expensive error.

Working alongside Peter Field, Dr Karen Nelson Field, and Jon Evans, Adam Morgan, founding partner of eatbigfish, is leading a three year project to put an exact cost on ‘Dull’ through the marketing funnel.

Adam looks at why so many smart, well-intentioned people are producing such a vast swathe of dull and mediocre marketing and communications, and offers a set of very simple questions and frameworks that can stimulate us all to be more interesting in how we communicate.

Adam will be joining Simon Lendrum, CEO of the Comms Council, in an webinar at 9.30am on Wednesday 19 February.

The event is free to Comms Council members, and $25 for non-members.

Tickets are available, here.