Effie Awards Aotearoa Launches With Murray Streets as Convenor of Judges
The Effie Awards Aotearoa are now open for entry. Sponsored by TVNZ, the awards, held in more than 55 countries across the globe, are the gold standard for advertising effectiveness.
“We welcome entries that help us prove the ongoing effectiveness of creative advertising, whether they are from big brands who have entered before, or small entrants for whom Effie is new. It’s an opportunity to tell your story of success, and share best practice with marketers looking for examples that light the path to effectiveness.”
Murray Streets takes on the convenor of judging duties this year. Murray is no stranger to effectiveness awards, having been chief strategy officer at both FCB and Saatchi and Saatchi, and managing director of dentsu Creative. Now leading his own business, filament, Murray is looking forward to leading the judging for Effie Aotearoa.
“Demonstrating the effectiveness of our industry’s work is more critical than ever. As our economy and society seek to grow and change for the better, so in turn are the ways in which advertising and marketing evolve to achieve success.”
The awards are now open, with Early Bird entry deadlines on Tuesday, July 22nd.
