The Brill Building's Breakthrough Cancer Research Work Is Most Awarded Irish Campaign at Kinsale Sharks

The Brill Building campaign for Breakthrough Cancer Research campaigning for Ireland’s 200,000 cancer survivors to be recognised as a 33rd county scored an impressive result for the innovative creative-led independent at the Kinsale Shark awards. The campaign achieved the highest number of awards in creative categories for an Irish agency and secured two international creative awards.

Co. Saolfada was launched on World Cancer Survivor’s Day to enable Ireland’s cancer survivors to be the country’s fastest growing population through the commitment of more cancer research funding to find new treatments for poor prognosis cancers.

If Irish cancer survivors had their own county, the population would be as big as Cork City, or the Counties of Limerick, Kildare, or Meath. An honorary County Mayor, the former Lord Mayor of Cork John Buttimer, and Ambassador of Culture international dance superstar Michael Flatley were appointed to represent the new county at launch.

The campaign was launched in just 10 days from the initial brief by The Brill Building creative and activation team of Roisin Keown, Dan Henson and Peter Snodden working with Ross O'Callaghan as Director of Photography, Logan Champ on motion graohics, Locky Butler on sound and The Element post-production. The inter-agency team delivering the successful campaign included ETC for PR and influencer and celebrity partnerships, media from Fluent Communications and Irish Media Agency for social and digital execution.

For more see here or visit here to help #makemoresurvivors.

Roisin Keown, founder and ECD, The Brill Building: “This is a really important result for our new model creative shop and the calibre of work we are excited to produce for our clients. There are some brilliant Irish winners this year and we are excited to be counted among them. It’s only two years ago that we took home top honours at our very first Sharks for the agency for The Shop That Nearly Wasn’t – also for Breakthrough Cancer Research. That we have bettered that result is testimony we hope to the strength of the #makemoresurvivors brand idea we created for the charity – and to the fresh and innovative approach we take to every brief.”