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Awards and Events

The Big Swim Wins Big at the APA Show

The spot was chosen as one of the best UK commercials by the international jury

The Big Swim Wins Big at the APA Show

We're over the moon to announce that Who Wot Why's brand ad for giffgaff, 'The Big Swim' was announced as a winner at the APA Show on Thursday 7th September. 

The APA Collection showcases simply the best of the year’s commercials from UK production companies and agencies. There’s no categories, no gold, silver and bronze – just the best of the best in one reel. 

'The Big Swim' was chosen by a jury of our peers from the advertising and production industries across the UK, as well as China and South Korea.

The work was created by Who Wot Why and directed by Sean Thompson through Dark Energy Films. 

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