Who Wot Why Wins William Hill Vegas Account

Independent creative company Who Wot Why has been appointed agency of record for William Hill Vegas, which is part of leading betting and gaming company, Evoke Group. Their brief is to build a new platform idea to drive further growth and preference

Who Wot Why is partnering with William Hill Vegas across the UK and Ireland, and it will develop the new platform across channels including TV, OOH, socials, online, the app, events, experiential and product-specific campaigns across multi-media. 

The appointment follows a year of strategic change for Evoke, leading to the recent announcement that full-year earnings for 2024 would be ahead of market expectations thanks to a strong performance in the fourth quarter, driven in part by online growth of up to 17%.

Hannah Cooper Best, head of brand, William Hill, said, “This is a key moment for the William Hill UK brand as we work to bed down our strategic transformation and build on the successes of 2024. The decision to appoint Who Wot Why was made based on our trust in their capabilities and their track record in our sector. We’re delighted to get this partnership up and running.”

Charles Faircloth, Who Wot Why’s Joint managing director, said, “We’re delighted and flattered that the William Hill Vegas team has chosen to partner with us to help inform the brand’s future.”

As a result of the appointment, Who Wot Why has resigned its founding client Sky Betting and Gaming, one of William Hill’s biggest category competitors. Who Wot Why has worked with SB&G since 2017.