The Beachiest Beach is Back at it Again in Myrtle Beach, South Carolina Campaign
New York, NY, May 15, 2022: America’s “beachiest beach” returns for a second summer with the latest hilarious Visit Myrtle Beach campaign out of production company The Workshop, in partnership with Valiant Pictures and FreshFly, directed by Valiant Pictures’ Vincent Lin. The Workshop enlisted the assistance of Valiant Pictures and FreshFly as part of their long-standing relationship with Visit Myrtle Beach.
The same witty anchors return to highlight even more recurring beachgoers and their fun-in-the-sun fumbles, from one beach reader who won’t be distracted by sun, sand, or pantomime, to the dad who has mastered sunscreen and slick saves when ice cream is on the line, and everyone in between.
Click HERE to view “Beach Reader” :30
Click HERE to view “Dad Save” :30
Click HERE to view “Longest Catch” :30
Click HERE to view “Lunchtime” :30
Click HERE to view the entire campaign playlist (YouTube)
The campaign marks another successful collaboration between Valiant Pictures and FreshFly, which partnered to represent both companies’ roster directors for scripted and non-scripted branded content opportunities.
Tom Farrell, Executive Producer of The Workshop notes, “I would put this campaign up against any other destination marketing campaign. Myrtle Beach has so much to offer and these spots show that to viewers in a fun way. There’s so much more to explore here.”
"It's encouraging that we've been able to produce a second year of this commercial campaign--it would indicate that it's working!" adds Chayne Gregg, Executive Producer of FreshFly.
CREDITS:
Client: Visit Myrtle Beach
Stuart Butler - Chief Marketing Officer
Diane Charno - Vice President of Brand & Strategy
Chris Mowder - Associate Creative Director
John Muse - Photographer
Denielle Van Dyke - PR Manager
Agency: MMGY
Brandon Sanders - VP, Group Creative Director
Traci Strickert - Group Account Director
Matt Sueper - Senior Copywriter
Meredith Shea - Art Director
Dean Cowles - Copywriter
Production:
Tom Farrell - Executive Producer, The WorkShop
Chayne Gregg - Executive Producer, FreshFly
Adam Zimmer - Executive Producer, Valiant Pictures
Matthew Damato - Executive Producer, Valiant Pictures
Vincent Lin - Director, Valiant Pictures
Phil Bradshaw - DP, FreshFly
Nick Horton - Production Designer
Robbie McKeithan - Costume Designer
Post Production:
Meg Sarachan - Editor, FreshFly
Benjamin S.L. Wong - Mixer & Sound Designer, Dragonfly Audio Post
Brian Singler - Colorist, TBD Post
Ellie Main - Post Producer, TBD Post
Jason Harmon - Graphics & VFX
Bryan Curt Kostors - Composer
About Valiant Pictures
We are an independent production company on a journey to share memorable stories that
connect and inspire. Our diverse roster of award-winning filmmakers brings fresh and unique
perspectives to fearlessly create powerful narratives across all forms of media. For more info
visit valiantpictures.com and follow via Instagram, Facebook or Twitter @valiantpictures.
About FreshFly
FreshFly is an independent multi-media production company specializing in storytelling through film. We create visual experiences designed to move people and inspire human connections through stories that range from branded content and commercial television to documentaries and feature-length films.
About The Workshop
The WorkShop Content Studios is an award-winning production company that produces compelling original content. We bring stories to life across all platforms that focus on the mission and personalities of forward-thinking brands.
About Visit Myrtle Beach
Visit Myrtle Beach promotes tourism through various partnerships and initiatives to advance the economic success of the Grand Strand. The Myrtle Beach area is a destination made up of 14 unique communities that stretch 60 miles along the northeast coast of South Carolina. From the moment you arrive, you’ll find you belong at The Beach – Myrtle Beach, South Carolina.
For additional information on tourism offerings in the Myrtle Beach area, visit www.visitmyrtlebeach.com or call (888) Myrtle-1.
