The Apple Watch Takes a Serious Beating in Latest Spot

A new spot for the Apple Watch Series 7 puts the Apple Watch through its paces to show the durability of the device. It's worn on your wrist all day and needs to hold up to life’s demands, so MJZ's Craig Gillespie skillfully captures the trials the device can go through in this commercial.

Throughout the ad, we see the Apple Watch put through a number of different active scenarios to showcase its durability. The mix of scenarios, from fitness to relatable everyday situations - debunks any perceptions that the Apple Watch is fragile.

The spot, created in-house by Apple, features Jack White’s 'Power of my Love' as the soundtrack.