The AICP Announces Next Award Winners
The AICP Next Awards debuted last night at The NYU Skirball Center in New York City. The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels. Rob Reilly, Global Creative Chairman, McCann Worldgroup, served as this year’s AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. This year’s winners – along with all AICP Next Awards winners – are available for viewing at www.aicpawards.com. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.
The AICP Next Awards recognizes work in eight categories: Integrated Campaign, Experiential, Social, Product Integration, Website/Microsite, Mobile, Viral/Web Film and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents from each category select The Most Next Award (Best in Show) from among the winners. This year’s Most Next honor went to Allstate’s “Social Savvy Burglar” out of Leo Burnett Chicago. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to Marwen, a nonprofit organization offering free, arts-based youth development programs for under-served Chicago students in grades 6-12. In a typical year, more than 900 students from almost 300 schools travel to Marwen, where they take classes designed and taught by practicing artists.
The Jury Presidents were: Colleen DeCourcy, Global Co-Executive Creative Director, Wieden+Kennedy (Social); Jennifer Golub, Mal For Good (Product Integration); Jeff Kling, Chief Creative Officer, Fallon (Viral/Web Film); Nick Law, Global Chief Creative Officer, R/GA (Experiential); Tor Myhren, Worldwide Chief Creative Officer, Grey (Integrated Campaign); Benjamin Palmer, Chairman, The Barbarian Group (Website/Microsite); Jaime Robinson, Executive Creative Director, Wieden+Kennedy, New York, (Mobile); and David Rolfe, Director of Integrated Production, BBDO New York (Cause Marketing).
Design and production company Trollbäck + Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the AICP Next Awards premiere.
Reilly served as master of ceremonies at the Next Awards debut. In addition to unveiling the winners, the three winning Integrated Campaigns –Allstate’s “Social Savvy Burglar,” Jordan Brand “RE2PECT” and “Unload Your 401K” for States United Against Gun Violence – were presented as case studies.
Next Integrated Campaign
Allstate “Social Savvy Burglar”
Production/Development Company: HēLō
Advertising Agency: Leo Burnett Chicago
States United to Prevent Gun Violence “Unload Your 401K”
Production/Development Company: Sugar Content
Advertising Agency: Grey New York
Jordan Brand “RE2PECT”
Production/Development Company: Arts & Sciences
Advertising Agency: Wieden+Kennedy New York
Next Viral/Web Film
Always “#LikeAGirl”
Production Company: Chelsea Pictures
Advertising Agency: Leo Burnett Toronto, Chicago. London/Holler
Honda “The Other Side”
Production/Development Company: Stinkdigital
Advertising Agency: Wieden+Kennedy
Next Website/Microsite
Destiny “Destiny Planet View”
Production/Development Company: MediaMonks
Advertising Agency: 72andSunny
Volkswagen “vw.com”
Production/Development Company/Advertising Agency: Deutsch LA
Next Product Integration
Skype “Pet Detective”
Production/Development Company: Station Film
Advertising Agency: Pereira & O'Dell
Next Mobile
Taco Bell “Taco Bell Blackout”
Production/Development Company: DigitasLBi
Advertising Agency: DigitasLBi
Samsung “Samsung Smart Bike”
Production/Development Company: Magnolia
Advertising Agency: Leo Burnett Italy
Next Social
Old Spice “Old Spice Social”
Production/Development Company/Advertising Agency: Wieden+Kennedy
Social Media Team: Old Spice Creative Team
American Red Cross & Bitly “Hope.ly”
Production/Development Company: The Kitchen @ BBDO New York
Advertising Agency/Social Media Team: BBDO New York
Newcastle Brown Ale “Band of Brands”
Production/Development Company: Caviar Content
Advertising Agency: Droga5
Always “#LikeAGirl”
Production/Development Company: Chelsea Pictures
Advertising Agency: Leo Burnett Toronto, Chicago, London/Holler
Next Experiential
Ubisoft “Amazing Street Hack”
Production/Development Company: Rita Films
Advertising Agency: BETC
TNT “Dallas Gas Station”
Production/Editorial Company: Pie Face Pictures
Advertising Agency: Grey New York
Google “Made with Code: Holiday Lights”
Production/Development Company: Nexus Productions
Advertising Agency: 72andSunny
Next Cause Marketing
States United to Prevent Gun Violence “Unload Your 401K”
Production Company: Sugar Content
Advertising Agency: Grey Group
CVS Health “Health Is Everything”
Production/Development Company: RSA/Public Record
Advertising Agency: BBDO New York
