The 4A's Rebrands as 4As and Launches New Website
Months in the making, the 4As has redesigned its website, including a host of new and improved features built with members in mind. The new logo reflects a small but significant change: no more apostrophe.
What you can expect on the website:
- Improved navigation and search: Find what you’re looking for faster.
- Intuitive, human-centric design: Be more productive and efficient as you navigate the site.
- Trending topics: Stay current on developments, resources and upcoming events.
- Enhanced member hub: Understand member benefits clearly and access them easily.
- Recommendations for related resources to continue your journey on a topic area.
- Refreshed brand look and feel to be more reflective of the 4As, a new typeface and other fine-tuned updates that complement the new website.
"Our goal with this rebranding and website redesign is to elevate the experience at every 4As touchpoint," said Ann Rubin, EVP of marketing, communications and events who led the rebranding and website redesign efforts. "The new site will make it much easier for members to find the resources they need quickly and to connect with the right people at the 4As. It also better reflects our place in the industry and our commitment to walking the walk with respect to embracing change–advice we give our members all the time."
Check out the new website here.
