Techleap and Media.Monks Ink Partnership to Bridge Scale-up and Advertising Worlds

L-R: Vanessa Hofland-Noordervliet, MD at Media.Monks Netherlands, Constantijn van Oranje and Victor Knaap

Media.Monks has today inked a new partnership with Techleap, an organisation dedicated to accelerating the Dutch tech ecosystem by supporting founders in their scaleup journey, through the ongoing support of the Embassy of Dutch Creativity. Together, they will mentor and connect major scale-ups coming out of the Netherlands, sharing the benefits of marketing for growth.

Growing companies would see a huge benefit in incorporating marketing and advertising strategies, but most are not prioritising this business area. Scale-ups aren’t aware of the benefits of proper management of effective performance strategies, which result in real, measurable business growth. Many advertising agencies have a model that supports the needs of large blue-chip companies with full marketing departments, but models need to change to work more closely with lean, fast-moving scale-ups.

“We are proud to team up with Media.Monks - a global digital marketing company. With this new partnership, we aim to accelerate the growth of leading tech companies in the Netherlands.” said Constantijn van Oranje, special envoy of Techleap.

Through this partnership, Media.Monks and Techleap aim to:

1. Set up the marketing track to establish best practices in (digital) marketing and communication. 

2. Make stronger connections between scale-ups and the advertising industry.

“Since becoming a mentor for Techleap scale-ups for marketing and comms, I hear two major challenges from the founders. How do I find the right target audience in the right country to scale and after a few years Performance marketing isn’t performing as well as it was. We believe that the advertising, branding, communications and tech companies all represented at Cannes can help. We want to help scaleups grow to the best of their ability, and with that we will bring a new influx of marketing spend to the ad industry. It’s a win win.” said Victor Knaap, co-founder of Media.Monks.

Techleap and Media.Monks are committed to bringing 10 of Holland’s next unicorns to Cannes Lions next year to show them how marketing can positively impact their business. 

“Many scale-ups can achieve significant business growth through creativity. The creative industry can assist fast-moving scale-ups in adapting their models to support dynamic needs, bridging the gap between tech and creativity. Media.Monks is a great example of this synergy. Glad that this is being recognized by Techleap.” said Kyra Roest, founder of the Embassy of Dutch Creativity.