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Editors' Choice

TBWA\Paris Peers Through Rain-Soaked Windows in Gorgeous McDonald's Print Ads

Editors' Choice: This campaign for the McDelivery service was shot by photographer Roberto Badin

TBWA\Paris Peers Through Rain-Soaked Windows in Gorgeous McDonald's Print Ads

TBWA\Paris has launched another beauty of a print campaign for McDonald's (its timeless campaign for the Big Mac in November of last year was something to marvel at).

This new campaign promotes the brand's delivery service with a series of images of buildings and stormy skies, seen through rain-soaked windows. The prints are made around the customer’s point of view and highlight the longing for simple, home-delivered food when it's thrashing it down with rain outside.

It was shot by photographer Roberto Badin, chosen for his brilliant work on architecture and still life – as seen in his latest book 'Inside Japan'.

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Brand: McDonald's

Advertising Manager: Xavier ROYAUX, José JACINTO, Benoit KOLB

Creative Agency

Creative Agency: TBWA\Paris

Executive Creative Director: Benjamin MARCHAL & Faustin CLAVERIE

Copywriter: David PHILIP

Art Director: Olivier MULARSKI

Agency Management: Luc BOURGERY, Jonathan SEROG, Emmanuelle ESCALERE, Matthieu CHARLES, Julie MONTAGNÉ

Photographer: Roberto BADIN

Art Buyer: Elise KUBLER

Category: Fast food , Retail and Restaurants

Genre: Scenic