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TBWA\India & SOTC Urge Indians to Stop Postponing their Holidays

TBWA Worldwide, 7 months ago

Indian travel company launches TVC, ‘Little Linguist’, striving to make holidays a priority for every Indian

TBWA\India & SOTC Urge Indians to Stop Postponing their Holidays

SOTC, the Indian travel company that ‘Stands For Holidays’, has launched their latest TVC, ‘Little Linguist’, as the brand strives to make holidays a priority for every Indian. 

In their latest film via TBWA\India, SOTC urges Indians to stop postponing their holidays. The film features a child who speaks to her parents in French, as she indicates that she wants to travel to Paris. Her puzzled parents struggle to understand until the child expresses that they’ve been planning to go to Paris for two years. The film is signed off with: ‘If we don’t go now, we won’t go ever’, a timely message as many Indian holidaymakers begin to plan their summer vacations. 

“Our endeavour is to make holidays a priority,” said Vishal Suri, Managing Director at Kuoni India. “We continue to encourage Indian consumers to view holidays as a necessity and not postpone their holiday. The new TVC reiterates that we ‘Stand For Holidays’, giving shape to the dreams of millions of Indians.”

“Many of us postpone our holidays at the drop of a hat,” added Parixit Bhattacharya, Chief Creative Officer at TBWA\India. “The film reminds people that while there are always reasons to postpone a vacation, there’s always a better reason to go – especially when that reason is a vacation-deprived child.”

Advertiser: SOTC

General Marketing Manager: Asif Riaz

Creative Agency

Chief Creative Officer: Parixit Bahattacharya

Copywriter: Parixit Bhattacharya

Executive Creative Director: Aejaz Khan

Creative Agency: TBWA\India

Account Executive: Nirvi Shah

Vice President: (Asociate) Jay Mehta

Music and Sound

Music Production: Naozad Patel

Sound Engineer: Arun Crasto


Editor: Faraz Malik

Online Editor: Kunal Sonavale

Post Production / VFX

Producer: Karthik Ramakrishnan

Production Coordinator: (Supervisor) Suresh Giri

Colourist: Shivesh

Production Company

Production Company: Jamic Films

Director: Nikhil Rao , (Assist) Mathew Varkey / 2nd – Harikrishnan

Producer: Akshay Uchil and Mekala Krishnaswamy

DOP: Siddharth Diwan

Directors: (Director's Assistant) Shirish Daiya

Line Producer: Balkishan Singh Pal

Art Director : Mansi Dhruv Mehta

Stylist: (Costume) Ashima Belapurkar

Hair and Make Up: Abhijeet Amane

Category: Services, toursim , Travel

Genre: People , Storytelling