TBWA\HAKUHODO Wins Bronze and Merit at the 104th NY ADC Awards for Four Campaigns

​TBWA\HAKUHODO is proud to announce that four of its campaigns have been honoured at the 104th ADC Annual Awards, one of the world’s most respected global competitions celebrating design and creative excellence. The agency received three Bronze Cubes and two Merits across multiple disciplines, underscoring its continued leadership in delivering bold, culturally resonant work that connects across borders. This year’s ADC Awards attracted 10,935 entries from 59 countries and regions.

Established in 1920, the NY ADC Awards is the world’s longest-running international competition celebrating excellence in design, advertising, and creative communications. Now in its 104th edition, the awards honour work that pushes boundaries across a wide range of disciplines — from advertising and product design to illustration and experiential design.

This recognition further demonstrates TBWA\HAKUHODO’s commitment to crafting ideas that push creative boundaries, ignite public dialogue, and elevate the role of brands in shaping a better future.

Award Details:

Campaign: No Smiles​

Client: McDonald’s Japan

■ Bronze Cube

・Branded Content & Entertainment / Online Video (Long Form)

Campaign: PRIDE CODE

Client: The Asahi Shimbun and Spotify​

■ Bronze Cube

・Out of Home / Poster (Campaign)

Campaign: The Symphony Plotter

Client: Japan Philharmonic Orchestra

■ Bronze Cube

・Innovation

■ Merit

・Live Experience Design / Events / Concerts

Campaign: TRUE BLUE TEXTILE Project

Client: Kyocera Corporation

■ Merit

・ Sustainable / Eco-friendly Products

For more information on the ADC Awards, visit: https://www.oneclub.org/adcawards/