TBWA\NZ Crowned Most Effective Agency of the Year

TBWA\NZ has been recognised as the Most Effective Agency of the Year at the Effie Aotearoa New Zealand Awards and together with ANZ, the agency took out the top prize - the Grand Effie.

The awards, presented by the Commercial Communications Council, recognise the most effective advertising and marketing communications work in the country over the past year. Campaigns for client partners ANZ Bank New Zealand and 2degrees saw TBWA\NZ take home 10 trophies across 9 categories in addition to the Agency of the Year crown.

The Grand Effie was awarded for ANZ: From Dreaming Big to Knowing HOW; the campaign was recognised for its tangible impact in helping Kiwis improve financial wellbeing. The recognition comes a couple of months after the same campaign picked up a Gold at the APAC Effie Awards.

The latest win adds to ANZ’s growing collection of accolades after being crowned BRAND OF THE YEAR at the YouTube Marketing Awards by Mark Ritson.

Catherine Harris, chief executive, TBWA\NZ, said, “TBWA\NZ has worked tirelessly to produce work that works for our client partners and to take out 11 awards, including the Grand Effie is a phenomenal feat. To be announced as the Most Effective Agency of the Year though, is the best recognition for our absolutely incredible strategy team and all of our brilliant people who deliver excellence every day. We have the best clients in the country and these awards are a testament to our partnerships with them. For ANZ and 2degrees to be recognised at such a scale showed the power of the marketing teams and the work they do with us.”

Shane Bradnick, chief creative officer, TBWA\NZ, added, “Last night’s awards were incredibly humbling. I’m so proud of the entire team; their smarts and passion, and I’m so incredibly thankful to our clients - for being bold, trusting us, choosing creativity and doing work that has impact and drives real change.”

Joseph Judd, head of strategy, TBWA\NZ, concluded, “For our work to be acknowledged across 11 Effie awards, across eight categories is something a Strategist dreams of and last night dreams came true. I’m so proud of everyone at TBWA and our trusted client partners at ANZ and 2degrees for producing powerful, effective.”

Grand Effie: 

● ANZ - From Dreaming Big to knowing HOW 

Gold: 

● Sustained Success: ANZ - From Dreaming Big to Knowing HOW 

● Positive Change: 2degrees - Teaching Kids the Good and Bad Tings About First Phones 

Silver: 

● Positive Change: 2degrees: Aupiki The world’s first TikTok Final 

● Insights & Strategic Thinking: ANZ Bank New Zealand Rethinking the rate race: How a breakthrough strategy changed the game in home loans 

● Most original Thinking: 2degrees Good Tings: Teaching Kids the Good and Bad Tings About First Phones 

● Customer Experience: 2degrees Good Tings: Teaching Kids the Good and Bad Tings About First Phones 

● Financial Services: ANZ Bank New Zealand From anxiety to empathy: How ANZ changed the game in home loans, leading to its most profitable campaign in history Bronze: 

● Content or Social First campaigns: 2degrees Aupiki The world’s first TikTok Final

● Telcos & Utilities: 2degrees Good Tings: Teaching Kids the Good and Bad Tings About First Phones