TBA Outdoors Announced as New Agency of Record for Mountain Sports

After a competitive pitch, TBA Outdoors has been named AOR for family-owned outdoor store Mountain Sports. 

It’s easy to understand why the popular Mountain Sports brand selected TBA Outdoors; every person at the agency is seriously obsessed with the great outdoors - literally and figuratively. It is, of course, in their name.

“Choosing TBA Outdoors as our agency of record was an easy decision,” said Tyler Harrison, owner of Mountain Sports. “Their deep understanding of the outdoor lifestyle and commitment to building authentic connections with customers align perfectly with our values. Enhancing our digital reach is essential to connect with our growing customer base, and TBA Outdoors is the perfect partner to help us achieve this.”

The scope of work includes research and brand strategy, website e-commerce development, website maintenance, website analytics, SEO and content, paid social, paid search, email marketing and account management.

Mountain Sports is an increasingly popular retail brand that believes in the power of the outdoors. They take pride in providing exceptional service and hospitality, personalising your outdoor experience. They believe that spending time outside is in.

“Our team of outdoor marketing experts are thrilled to enhance a 50-year-old brand such as Mountain Sports with a fully integrated digital marketing strategy,” said Scott Brandon, CEO of TBA Outdoors. “As outdoor shoppers ourselves, we understand the unique customer journey and targeting strategies necessary across SEO, e-commerce, paid media, email campaigns, and beyond.” 

TBA Outdoors’ mission is to always seek partners who are highly competitive, entrepreneurial, want to grow and need to win. Their mantra is “Put an outdoor powerhouse behind your brand.”