Taskrabbit Appoints Insiders to Lead Brand-Building Global Campaign

Taskrabbit, the marketplace that connects people who need help around the home with skilled Taskers from their local communities, has appointed Insiders to create a global brand campaign, as it invests in growth across multiple markets. 

Insiders will be supporting Taskrabbit with creative campaigns as the brand evolves its marketing approach and prioritises its investment in brand. 

The work from Insiders for the brand will launch next year on a variety of digital channels including TV, OOH, pre-roll, and social across the US, Canada, the UK, France and Germany.

Taskrabbit was founded in 2008 and its platform enables people to book trusted help for home tasks like TV mounting, furniture assembly, help moving, gardening, and much more. It was acquired by IKEA in 2017.

Insiders, which builds curated teams of creative talent around each client brief, won the pitch against a number of US- and UK-based agencies by nailing Taskrabbit’s brief, witty tone of voice and sense of humour. 

Tamara Rosenthal, vice president of marketing at Taskrabbit said, “Our ambition has always been to make Taskrabbit a household name. In order to build upon the existing strength of our brand and grow awareness and affinity, we are excited to invest in a campaign that enables us to connect with our users in new ways.”

“Insiders’ creativity burst out of their pitch - they understood our wry sense of humour and developed an idea that could resonate in any of our markets.”

Josh Clarricoats, co-founder at Insiders, said, “Taskrabbit has a perfect, simple idea: people need help with the jobs that make their lives run smoothly. Everyone is busy, and everyone has good intentions - but life gets in the way. Whether it’s your kids, your hectic social schedule, your life admin, a looming work deadline - we all know the feeling. 

“Taskrabbit can be an extra pair of hands wherever you need it. There’s huge scope to play with humour around this universally relatable truth, and it’s great to be working on another brilliantly human and humorous global campaign, with the best creatives (and clients) around.”