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Target Celebrates the Unifying Power of Play in New Captain America Campaign

72andSunny LA, 5 months ago

72andSunny & Superprime Films launch new spot ahead of Marvel’s 'Captain America: Civil War'

Target Celebrates the Unifying Power of Play in New Captain America Campaign

To promote its super hero gear for Marvel’s 'Captain America: Civil War,' Target, along with 72andSunny, have released a campaign highlighting the unifying power of play.

The campaign, 'When Super Heroes Divide, United We Play,' which will air on broadcast and online, includes a 30-second spot that follows a group of friends suited up as Black Panther, Falcon, War Machine, Spider-Man, Winter Soldier, Black Widow, Captain America and Iron Man, in a game of tag through a futuristic playground. Just as mini-Captain America closes in, the school bell rings and masks are removed to reveal Iron Man, a young girl, challenging the boy in a race to class. 

Creative Agency

Creative Director: Garrett Jones

Copywriter: Peter Hughes

Executive Creative Director: Bryan Rowles

Strategist: Katherine Zeng

Business Director : Alex Lebosq

Group Creative Director: Sara Rose

CEO: John Boiler

Executive Producer: Danielle Tarris

Designer: Andy Lam

Producer: Katie McCain

Creative Agency: 72andSunny

Strategy Director: Maria Galleriu

Business Affairs: Hector Olguin

Brand Manager: Camille Yaptinchay

Brand Coordinator: Joslyn Summerset

Brand Director: Judson Whigham, Danielle Gard

Group Strategy Director: Kelly Schoeffel

Music and Sound

Sound Mix: John Bolen Formosa


Edit Assistant: Zaldy Lopez

Edit Company: Exile

Editor: Shane Reid

Executive Producer: Carol Lynn

Producer: Michael Miller

Post Production / VFX

CG: Nate Shaw

Colourist: Stefan Sonnenfeld @ Company 3

Compositor: Ian Holland

Executive Producer: Stephanie Gilgar

Post Production House: Method Studios

Senior Producer: Pip Malone

VFX Supervisor: Benjamin Walsh

Production Company

Director: Augustus Punch

DOP: Edu Grau

Executive Producer: Roger Zorovich and Rebecca Skinner

Line Producer: Betsy Blakemore

Production Company: Superprime Films

Production Designer: Tino Schaedler

Category: Retail and restaurants , Retail stores

Genre: Action , Visual VFX