Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 410

Target Celebrates the Unifying Power of Play in New Captain America Campaign

72andSunny LA, 5 months ago

72andSunny & Superprime Films launch new spot ahead of Marvel’s 'Captain America: Civil War'

Target Celebrates the Unifying Power of Play in New Captain America Campaign

To promote its super hero gear for Marvel’s 'Captain America: Civil War,' Target, along with 72andSunny, have released a campaign highlighting the unifying power of play.

The campaign, 'When Super Heroes Divide, United We Play,' which will air on broadcast and online, includes a 30-second spot that follows a group of friends suited up as Black Panther, Falcon, War Machine, Spider-Man, Winter Soldier, Black Widow, Captain America and Iron Man, in a game of tag through a futuristic playground. Just as mini-Captain America closes in, the school bell rings and masks are removed to reveal Iron Man, a young girl, challenging the boy in a race to class. 


Creative Agency

Creative Director: Garrett Jones

Copywriter: Peter Hughes

Executive Creative Director: Bryan Rowles

Strategist: Katherine Zeng

Business Director : Alex Lebosq

Group Creative Director: Sara Rose

CEO: John Boiler

Executive Producer: Danielle Tarris

Designer: Andy Lam

Producer: Katie McCain

Creative Agency: 72andSunny

Strategy Director: Maria Galleriu

Business Affairs: Hector Olguin

Brand Manager: Camille Yaptinchay

Brand Coordinator: Joslyn Summerset

Brand Director: Judson Whigham, Danielle Gard

Group Strategy Director: Kelly Schoeffel

Music and Sound

Sound Mix: John Bolen Formosa

Offline

Edit Assistant: Zaldy Lopez

Edit Company: Exile

Editor: Shane Reid

Executive Producer: Carol Lynn

Producer: Michael Miller

Post Production / VFX

CG: Nate Shaw

Colourist: Stefan Sonnenfeld @ Company 3

Compositor: Ian Holland

Executive Producer: Stephanie Gilgar

Post Production House: Method Studios

Senior Producer: Pip Malone

VFX Supervisor: Benjamin Walsh

Production Company

Director: Augustus Punch

DOP: Edu Grau

Executive Producer: Roger Zorovich and Rebecca Skinner

Line Producer: Betsy Blakemore

Production Company: Superprime Films

Production Designer: Tino Schaedler

Category: Retail and restaurants , Retail stores

Genre: Action , Visual VFX