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Wingstop Takes 4/20 Munchies to New Heights with Hot Chilli Rub

19/04/2024
Advertising Agency
Los Angeles, USA
197
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72andSunny campaign launches the newest strain of T.H.C. (The Hot Chili) Rub

In celebration of 4/20, Wingstop is taking munchies to new highs with an elevated flavour experience to satisfy cravings nationwide. Available April 18-21st, 2024, the Flavour Experts are bringing back the Wingstop Hot Box, featuring their newest strain of T.H.C. (The Hot Chili) Rub*.

Wingstop recognises that fans love to celebrate this special day with Wingstop's flavours in hand. The cooked-to-order Wingstop Hot Box will spark up fans' taste buds with their choice of the iconic chicken sandwich, eight-piece classic or boneless wings or three-piece tenders.

The craveable Wingstop Hot Box comes hand sauced-and-tossed in the new strain of T.H.C. (The Hot Chili) Rub*, combining the fiery zest of chili peppers with a secret blend of herbs and spices, paired with a side of Wingstop's iconic ranch, seasoned fries and a 20 oz drink.

"Our fans count on Wingstop to deliver flavour when cravings hit, and 4/20 is no different," said Melissa Cash, Wingstop's chief brand officer. "This year, we're bringing back the Wingstop Hot Box, with a bold new flavour that elevates any experience during this special day."

The Wingstop Hot Box and T.H.C (The Hot Chili) Rub* flavour can be ordered here or the Wingstop app, while supplies last.

*T.H.C. (The Hot Chili) Rub contains no cannabis, THC, or cannabis derivatives.

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