Tangible Cements CRM Expertise with New Hire

Tangible UK, the integrated engagement marketing agency, has appointed Karen Williams as Head of Planning to lead and oversee Tangible UK’s strategic input and development for all clients. 

 

An accomplished CRM specialist with particular expertise in the FMCG and Retail sectors, Karen Williams’ appointment further strengthens Tangible UK’s ability to provide clients with multi-channel marketing planning. 

 

As Head of Planning, Karen Williams will be heading up the planning department and overseeing strategic input and development across all Tangible UK’s clients. She will be reporting to Head of Strategy, Paul Handley.

 

Prior to her appointment, Karen was Head of CRM at Golley Slater, where she focused on boosting their FMCG capabilities working with brands such as Kraft Foods. Karen’s solid CRM expertise is grounded in over 14 years of working both client-side and agency-side. Her specialist area is FMCG – she spent over 7 years at EHS Brann, working on a range of blue-chip FMCG clients, including Cadbury & Heinz, and three years at Kraft Foods managing CRM across Europe. She has also worked extensively in the Retail and Automotive sectors. 

 

Karen Trickett, COO and Managing Partner Tangible UK, comments on the appointment: “Tangible UK is one of the UK’s most successful integrated marketing agencies, working with our clients to become more engaging, responsive, and successful brands. We do this by side-stepping the old ATL+BTL+Digital model and embracing an integrated CRM, social media, mobile, direct, digital and data approach. By appointing someone of Karen’s calibre and depth of CRM experience, we continue to strengthen our unique position, focusing on measurable ROI and fully integrated creative 

communications across a multitude of channels.” 

 

Karen Williams says: “I’m really pleased to be joining Tangible UK, and looking forward to leading planning across Tangible UK’s clients. It’s great to be part of a dynamic team with an interesting and growing roster of quality clients.”