Tag's Transformative Growth Summit: AI and Tech-Enabled Solutions Will Empower Brands’ Future

The more CMOs are tasked to produce more marketing content with less, the more innovative and tech-enabled solutions become a vital part of a successful marketing strategy. During a recent Tag Americas two-day growth summit, Tag and dentsu colleagues from the US, Canada, Brazil, Mexico, India, and the UK, leaned into the marketing challenges brands face - and how Tag can deliver impactful, intelligent, sustainable, and technology-driven creative production and channel activation solutions at speed and scale for brands’ transformative growth.

“Knowledge is power. Knowledge shared is power multiplied.” – Robert Boyce  

Throughout the Tag Americas 'Transformation in Action' Growth Summit held May 7-9th, Tag leadership and Centers of Excellence (CoE) Subject Matter Experts (SMEs) from Technology, Creative Studio, Language Services, Production/Post-Production, Regulatory/MLR, and Sustainability/ESG shared emerging trends and how they are transforming their practices with the integration of AI and optimised operational processes to meet today’s marketing challenges.

Jeff Greenspoon, global president, integrated solutions at dentsu delved into how the dentsu Consumer Vision research forecasted trends and predictions - such as 3D-produced smell, digital guardians and digital nations, and global warming dictating increased ‘cool destinations’ travel, will shape a brand’s journey toward 2035. Note: This report is a must-read! You can download here. 

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In a fireside chat with Tag Americas CMO, Kaylie Stansfield, dentsu Americas CEO, Michael Komasinski, shared introspect on agency and consumer challenges, such as, “How can brands keep up with the need for more diversified content in a user-generated, hyper-personalised world?” (and the resulting consumer reaction to the amount of content out there), the complexities in ESG reporting, and why agencies need to attract the right talent. Michael also emphasised how the transformative power of the One dentsu approach and integrated client-centric focus will pave the way for brands’ success.

Brands can be assured that:

• Tag continues to embrace AI tech-enabled solutions to provide high-quality, optimised, and personalised content, adopting the company-wide belief that AI is best when people-led, not tech-led.
• Tag Canada and LATAM markets are ‘open for business’ - providing the entire Centre of Excellence creative production and sourcing solutions.
• Tag continues to follow a people, planet, and innovation approach along its sustainability journey towards improved, measurable ESG solutions for Tag and its clients.
• Tag’s collaboration and alignment with the One dentsu approach opens doors for new ways and creative ideas to be transformed into realised brand success stories.
• With a growth mindset and a focus on leveraging AI and other ground breaking technologies, Tag is redefining the boundaries of creativity to deliver jaw-dropping content.
• Tag is dedicated to driving growth through relationship building, and continuation of providing quality solutions, underpinned by Tag’s immense resource of experienced talent.

From streamlining processes to enhancing dentsu and cross-team collaboration to embracing AI-solutioned technologies, Tag Americas is already revolutionising internal and external strategies and practices. In short, the Tag Americas 2024 Growth Summit wasn’t just an event but a glimpse into the transformative future of creative production and channel activation. And the best part? This is just the beginning of an exciting journey leading toward greater heights of achievement and success for brands.

Want to know how Tag can help your brand? Contact us - we’re always just a click away!

Tag works with brands to create and deliver impactful content at speed and scale. From creative production and activation to strategic sourcing and delivery, analytics, and subject matter expertise, we transcend digital and physical touchpoints to allow brand content and concepts to travel globally and connect locally, through flexible, tech-enabled solutions.