Tag Launches Gate+ to Supercharge Craft Capabilities in Americas

Tag Americas announces the launch of GATE+, a new production model giving brands access to transformative creative capabilities. Spearheading the initiative is industry visionary Damisi Rosemond renowned for his pioneering work in content innovation.

Stephen Kiely, CEO Tag Americas said, “We are incredibly excited to launch Gate+ in the Americas. This initiative addresses the growing demand from brands and agency partners for a unified, end-to-end solution that recouples agency and production. As we continue to prioritise innovation, creativity and superior craftsmanship as keys to success, Gate+ is delivering solutions tailored to every challenge, produced by world-class specialists.”

Simon Lewis, global head of content Gate+ continued, “We’re in the process of bringing in leading talent across the globe, following the launch of this offering. In London last year getting agencies and brands closer to the talent at an earlier stage in the creative process. I’m incredibly excited to be getting started on this journey and delivering extraordinary creative production experiences for our partners. From the world’s best film directors to technologists, experiential artists, DJs and futurists – we’re assembling an A+ team of talent to bring to the table.”

GATE+ is an innovative hybrid model that seamlessly integrates production into the creative workflow, fostering deeper collaboration between creative and production teams. This approach enables real-time idea development and enhancement, allowing production considerations to be factored in from the very beginning. The model will empower brands, Integrate bold and cohesive results, and develop ambitious, cost-effective content.

Damisi Rosemond, head of creative added, “Our vision of Gate+ is to go beyond the traditional processes of production and move towards the skill of bespoke creative production solutions. And our mission is simple, to be the collaborative hub that cross-pollinates the best minds, with the best methods to produce creative magic! Be sure to watch this space!”

As GATE+ takes shape, Rosemond will serve as Head of Creative, with a roster of award winning talent like:

- Rachel Lederman: with over 15 years in the media industry, Rachel Lederman has led award-winning productions across digital, broadcast, and live events. Her work has earned Clio, Webby, and Telly Awards, recognising her excellence in storytelling and innovation. She oversees every stage of production – from concept and budgeting to execution – ensuring seamless workflows, efficient execution, and high-impact content.
- Terence Ziegler: is an award-winning editor and visual storyteller with over 25 years of experience in commercials, promos, music videos and films. His recent work includes spots for AMEX out of Ogilvy; Tide, Cheerios, Walmart for Saatchi & Saatchi NYl and ESPN for Widen + Kennedy.
- Dave Mester: has crafted high-profile projects for MTV, Visa, BMW, and a Clint Eastwood-directed music documentary, quickly earning recognition. A two-decade partnership with advertising icon Linda Kaplan Thaler secured major accounts and solidified his reputation.
- Danielle Knight: is an Effie, One Show and Wooden Pencil award-winning producer. With over a decade of experience, she has worked within fast-paced, deadline-driven post-production/production environments that call for one to be efficient and organised with the ability to multitask.