senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Taco Bell Shows Us the Best Way to Eat Tacos with 'Tiltvertising'

07/11/2024
Advertising Agency
Los Angeles, USA
160
Share
Taco Bell brings Tiltvertising to UK and Bosnia

The latest campaign for Taco Bell from Deutsch is making heads turn–or tilt, that is. “Tiltvertising” is inspired by the unique yet universal experience of tilting your head to eat a taco, a signature move that not many foods have. Deutsch calls this the “Taco Tilt,” the 45 tilt our head makes to get the perfect bite.

“We set out to create an unignorable campaign that was based on a simple yet ‘moving’ insight. By encouraging curious viewers to engage in the iconic taco tilt, we’re able to bring them into the Taco Bell experience in a playful way,” said Amy Ellis Durini, CMO of Taco Bell International.

Billboards with text at a 45 degree angle that read “If you tilted your head to read this, you already know how to eat a taco” have gone up in major cities across the UK. “Tiltvertising,’ is also running in Bosnia, promoting the launch of the first stores in the region by showcasing the proper head position protocol to those who may not have had a taco yet.

“Taco spillage is relevant across the globe because so is gravity. We wanted to tap into that universal truth about eating tacos: you’ve got to tilt your head, not the taco.” Said Matt Ian, co-CCO at Deutsch.

The campaign launched on November 1st in OOH in UK markets including London, Liverpool, Leeds, Glasgow, Southend-on-Sea, Southampton, Ipswich and Norwich as well as in Bosnia & Herzegovina (Sarajevo).

Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from Deutsch
Relive the '90s
Taco Bell
31/10/2024
84
0
Bridging the Chicken Divide
Taco Bell
26/09/2024
34
0
Deutsch Animation
Deutsch
25/09/2024
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0