SuperHeroes Expands JIMMY Collective to Include AI Craft

SuperHeroes has announced that JIMMY, its collective of global digital artists bringing new life to advertising across social channels, is expanding to include world-renowned AI artists, such as Paul Trillo, @cinema.ai, @shaneF3D, Ethereal Moon and @ulises.studio. These artists are trailblazers in AI, known for their creative storytelling and use of AI as a craft.

“AI is our latest and greatest tool to enhance creative storytelling and be thumb-stopping,” says Rogier Vijverberg, JIMMY founder and chief creative Hero of SuperHeroes. “We’re being intentional about working with artists that have a strong POV and know how to wield this tool for creative briefings. There’s still much to discover, but with every problem we solve, we’re creating more stunning, original, and levelled-up creative work for brands.”

Since its inception, JIMMY has grown a powerhouse portfolio of 25+ brands including giants like Netflix, Nike, Lenovo, Balenciaga, Buick, Kiehl’s, and the NBA. Setting the bar high early on with viral digital street art content like their work for FentyxPuma and APPA for Netflix, SuperHeroes and JIMMY continue to pave the way for wildly artistic work, as also seen in their most recent AI-inspired campaigns for Lenovo Yoga.

Digital art is becoming increasingly important to brands’ social marketing strategies and is driving significant results in terms of reach, engagement, and brand lift. This expansion within JIMMY positions SuperHeroes with best-in-class artists for work that captures their creative-centric gen z audience. See the new JIMMY website for a look into each artist’s work.