senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Stop All the Monkey Business with The Sun's Kids Publication 'The Fun'

30/04/2015
135
Share
Agency The Box launches new publication with monkey-filled film shot by Cris Mudge

The Sun entertains everyone, kids included, so what better way to put a smile on youngsters’ faces than publish a paper just for them. Packed full of games, word searches and puzzles, The Fun is free every Saturday in paper, or digitally for Sun+ subscribers

Created by The BOX – part of Team News – the campaign lets parents know how to keep their little monkeys out of mischief, and features real monkeys causing mayhem. All to the tune of Hey, Hey, we’re the Monkees.

As well as on TV, The Sun’s Fun campaign runs in cinema, radio, print and digital, also created by The Box.

Robin Garton, Creative Director at Team News, said: “Received wisdom suggests you should never work with children or animals. We combined both in a scene that all parents will relate to.”


Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from
Ésika | Not Normal
GUT Miami | GUT México
05/11/2024
1
0
Hero
Naked - Sealord
05/11/2024
1
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0