Steve Martin and Martin Short Get the Best Cash Back with Wells Fargo Credit Cards

BBDO NY has launched its first campaign for Wells Fargo consumer credit cards, starring Steve Martin and Martin Short. 

In the new campaign 'Be a 2%er', comedy legends and real-life friends Steve Martin and Martin Short dramatise the benefit of the Active Cash Credit Card’s unlimited 2% cash back. Each film features the duo casually shopping or dining – and Marty, the Active Cash cardholder, is always pleased to pay knowing he’ll earn unlimited 2% cash back on purchases. Steve, by contrast, is equally happy not to pay at all.

The campaign is centred around the idea of being a '2%er' – an inclusive club of pragmatic cardholders who appreciate the unlimited 2% cash back they earn on purchases with their Wells Fargo Active Cash Credit Card. 

“We wanted to make funny, likable work that people would remember and associate with this card from Wells Fargo, which is easier said than done, but having Steve Martin and Martin Short as our leads, certainly made our jobs easier.” said BBDO executive creative director, Greg Ketchum.

"At its launch back in 2021, Active Cash brought unmatched value and simplicity to the credit card rewards ecosystem, allowing customers to say goodbye to complicated rewards programs," said Krista Phillips, EVP, head of consumer credit cards and consumer lending marketing, Wells Fargo. “Steve Martin and Martin Short are the best of the best and who better than this iconic duo to represent our best cash back credit card?”

In addition to being the first BBDO NY work for Wells Fargo consumer cards, it is also the first time Wells Fargo has worked with Steve Martin and Martin Short, and the first time the pair have appeared in commercial work together. Each script, scene, and joke were created in collaboration, striving for work that felt as warm, personal, and likable as the comedians themselves. 

The campaign launches on TV, OLV, digital, social, and owned properties.