Stept Named Creative Agency of Record for Hailee Steinfeld’s Angel Margarita
Stept Studios, an award-winning creative and production studio has announced its role as agency of record for Angel Margarita, the premium ready-to-drink (RTD) canned cocktail brand co-founded by award-winning actor, singer, and producer Hailee Steinfeld and beverage industry veterans Jordi Zindel and Rodrigo Hernandez, both of whom have spent decades at Mexico’s largest beer importer, Premium Beers Group.
From the earliest stages of brand development to the highly anticipated launch, Stept has been instrumental in shaping Angel Margarita’s identity, overseeing brand strategy, visual design, creative direction, photography, and social media execution.
Crafting a Distinctive Brand Identity
Stept Studios was tapped early in Angel Margarita’s journey to define its look, tone, and storytelling, ensuring it resonates with consumers and stands apart in the competitive spirits landscape. The studio’s creative vision extends across all brand assets, from the launch film and photography to social content strategy and campaign rollout.
Angel Margarita is positioned to stand out in the fast-growing RTD market, offering 100% Agave tequila blanco-based margaritas sourced and manufactured in Jalisco, Mexico.
"From the very beginning, we knew that building Angel Margarita required a creative partner who could bring our vision to life with the highest level of craftsmanship. Their ability to seamlessly take us from ideation to execution - across everything from brand identity and storytelling to content production - made them the perfect fit. With Stept, we’ve been able to create a brand that not only stands out in the crowded RTD market but truly embodies the spirit of Angel Margarita." shared Angel Margarita’s co-founder, Rodrigo Hernandez.
A High-Profile Launch in Los Angeles
To introduce Angel Margarita to the world, Stept also designed the visual presence at its exclusive launch event in Los Angeles, in partnership with Angel’s Public Relations firm IFP Communications, the evening was a celebration as well as an interactive experience where influencers, celebrities, and industry insiders customised their own Angel Margarita coolers - choosing flavours suited for different celebratory moments. This celebration reinforced Angel Margarita’s brand essence: effortlessly enjoyable, premium, and perfect for any occasion.
Angel Margarita will be available in four flavours - Lime, Grapefruit Paloma, Ranch Water, and Wild Berry across Southern California retailers and through direct-to-consumer orders online next month.
Expanding Stept’s Brand Development Expertise
Angel Margarita joins an impressive line up of brands that have turned to Stept Studios for full-scale creative services, including Oakley, The Luxury Collection by Marriott, Salomon Sports, and Snap Inc. The agency’s expertise in branding, storytelling, and execution makes it a trusted creative partner for emerging and established brands alike.
"Working with Hailee, Rodrigo, and Jordi felt like a true creative partnership. Our creative team developed a strategy on the visuals for Angel, across a diverse range of content formats - from photography to the brand film - all in a way that felt deeply collaborative and aligned with the vision for Angel Margarita.” shared Meredith Rodriguez, Stept’s CGO.
“Stept’s creative and entertainment team is becoming more of the starting point for brands when they come to Stept. Brands more and more, are wanting a seamless partner from ideation through delivery. It’s been exciting to help craft a brand that is as bold and refreshing as the product itself." continued Meredith.
