St. Louis Bar & Grill Names TAXI as Brand Agency of Record

Aegis Brands Inc. “Aegis” announces that St. Louis Bar & Grill has partnered with TAXI to spearhead a comprehensive brand positioning and identity redesign that is set to kick off in Q1 2024.  

For more than 31 years, St. Louis Bar & Grill has been treating Canadians to its renowned “Devilishly Good” wings, garlic dill sauce, ribs, and more. With St. Louis entering a period of significant expansion, the time to evaluate the brand’s place among consumers and competitors was clear. Enter TAXI.  

Royal Nasager, VP, marketing & strategic partnerships, Aegis Brands, added, “In this period of expansion, we see an opportunity to distinguish ourselves in a category that often struggles with individuality and breakthrough. After an exhaustive search, the choice of TAXI as the partner to help shepherd us through this process was an obvious one. Their strategic prowess and design chops won us over immediately.”

Emma Toth, president of TAXI, expressed her enthusiasm, stating, “After the first meeting, we knew there was something special about our two groups coming together. St. Louis is a beloved Canadian brand with a rich three-decade history. We are excited to jointly shape the future brand positioning and identity for their franchisees from coast to coast.” 

St. Louis Bar & Grill is not just a restaurant, it’s a Canadian tradition. With a history rooted in delicious food, excellent service, and a unique atmosphere, St. Louis continues to be a place for Canadians to come together, one wing at a time.